Tag Archives | Sernovitz

Smart Growth: Superlinks to Everything

Derived from both… Adam L Penenberg, Viral Loop Book Website: www.viralloop.com Author’s Website: www.penenberg.com Andy Sernovitz, Word of Mouth Marketing Book Website: www.WordOfMouthBook.com Author’s Website: http://GasPedal.com Andy’s other website: www.DamnIWish.com Our Blog Posts 1 Speed RAP, The Big Idea, Your Challenge http://www.bookrapper.com/2010/05/15/smart-growth-multiply-your-customers/ 2 BR Review: Viral Loop http://www.bookrapper.com/2010/05/16/book-rapper-review-viral-loops/ 3 BR Review: Word of Mouth Marketing…

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Seven Step Word of Mouth Marketing Action Plan

Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : It’s time to stop talking and start thinking so we and others can more effectively talk… It’s time to develop your Word of Mouth Marketing Strategy… Follow our seven steps to profit. 1 Trigger Explore the three reasons people might be talking about you. Discuss…

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Another 44 Actions to build Word of Mouth Marketing

Derived from… Andy Sernovitz, Word of Mouth Marketing Gift temporary brand tattoos Refer others to your friends Create a funny product name Redesign your packaging Send sneak previews Add photos from events Provide soft-copy handouts Offer ‘Bring a Friend’ for events Give 2 biz cards: extra one to share Highlight your popular blog posts Talk…

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The Six Steps of Word of Mouth Marketing

Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : The difference between word of mouth and word of mouth marketing is that one is random and the other is structured, organized and planned with a marketing objective to fulfil. Here’s six steps to help you design your WOMM campaign. Trigger What’s the trigger? What’s…

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Word of Mouth Marketing Rules (2)

Derived from… Andy Sernovitz, Word of Mouth Marketing WOM Marketing Rules Here’s 4 basic rules for word of mouth marketing. 1 Be Interesting As Seth Godin might have said, black and white cows are fairly common. However, a Purple Cow, now that’s interesting. You need to create a reason for people to talk about you.…

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Word of Mouth Marketing Rules (1)

Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : If word of mouth rules then what the keys to success? Firstly, you’ll need something worth talking about. And, it’s true power lies in the person making the recommendation. Here’s some basic guidelines for you to discuss with others. Who Do You Trust? Do you…

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