Here’s the first 13 tweets of our Book Summary…
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6A Smart Growth: How to Multiply Your Customers, Derived from: Adam L @Penenberg, #ViralLoop AND Andy @Sernovitz, Word of Mouth Marketing #WOM
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6B Speed RAP: Key to multiplying your customers is to enable them to spread your word further, faster + freely. Explode via the internet thru viral loops + networks
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6C The Big Idea: Decentralize your marketing. Design your marketing message, products, processes and systems to spread the word for you.
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6D Your Challenge: Design a pass-it-on strategy and let it loose… Double your customer base inside six months!
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6E Book Review: @Penenberg, #viralloop: Business growth doesn’t need to be linear anymore. Go Ex! Exponential! Create a #viralloop
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6F Book Rapper Thinks… Adam’s #viralloop is an intriguing idea-sparker that cuts to the success drivers of today’s business
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6G Book Review2: @Sernovitz #WOM is a low-cost, easy way to build upon the things that people are already saying about you + your business.
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6H Book Rapper Thinks 2... @Sernovitz Andy’s #WOM book is filled with simple models, everyday explanations and a forest of examples.
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6I Traditional marketing tries to control the message. Decentralized marketing designs the message to spread and lets it go.
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6J Five ways to Multiply Your Customers: Direct Marketing, Word of Mouth Marketing, Viral Loops, Viral Networks and Double Viral Loops
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6K Decentralized marketing works best when it is: repeatable, spreadable, self-replicating, uses multiple nodes and multiple networks
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6L WOM is simply getting people talking. We all do it every day. WOM Marketing is getting people talking to fulfil your marketing objective.
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6M #WOM Rules: Be interesting, make it easy, make people happy and earn trust + respect.
