For a lot of businesses and individual thoughts leaders publishing content is an important part of their marketing strategy. But what’s the best content marketing strategy for you? The right strategy can lead to fast results, but the wrong strategy can lead to frustration from the wasted effort and the lack of results. In this…
How to create a content calendar that earns you money The biggest challenge for all content creators is to know what to create and when to create it. Preplanning your content creation with a content calendar solves this problem. But the way most people create their content calendar is flawed because they focus on the…
Content Pillars are an essential strategy to becoming a thought leader. To become a thought leader, you need to create thoughts, ideas, and insights. And it follows you need to share these with other people for them to recognise your expertise. In other words, to earn money from what you know you need to create and…
What is content creation and why is it important? Content creation is the opportunity of a lifetime. You might not realise this, but you are living in a golden age. You have been gifted the opportunity of a lifetime that previous generations have never had before. And it all comes down to content creation. It’s…
What’s the right service offering for you and your business? The big challenge thought leaders, business experts and professional service firms have is choosing the right mix of services to offer. Two Big Mistakes There are two big mistakes that most people make with their service offering. First, they offer too many things. For instance,…
How to Sell Your Service How to sell your service is the killer question for all thought leaders, business experts and service providers. In this post we share 13 sneak easy ways that are sitting right under your nose. We’ve all been to the supermarket and been confronted by those beautifully smelling product samples. And,…
Why Write a Book? 18 different ways to write a book answers the question: How do you position yourself as a thought leader? [Updated and rewritten November 2021] One of the tried and tested ways is to write a book. Having your own book shows that you know a great deal about your niche or subject…
How to work from anywhere. There has been a lot of talk about working from anywhere lately – particularly because of the pandemic. We have the rise of work at home, location independent living, telecommuting, tree changing, sea changing, digital nomads and remote working. But how do you make this happen and how do make the…
IP Creation Projects for Thought Leaders Thought Leaders make money from their ideas. Naturally, this means you must create IP or Intellectual Property to have something to sell. It also means the quality of your IP creation will have a big say in how much money you earn and what level of influence you have. But ideas…
Thought Leadership Content – What is a Manifesto? Thought Leaders sell their ideas and they can do this by sharing thought leadership content. But in a noisy marketplace where everyone is yelling for attention, how do you attract your ideal clients and keep them coming back for more again and again? You don’t do this…
To become a thought leader and the go-to person in your industry or niche is a great goal to pursue because it means you have helped a lot of people along the way. But how do you achieve this reputation? While the process will take time and effort, to become a thought leader is quite…
To work from anywhere in the world sounds exciting. Your dream might be to live and work in a major city like Paris, Stockholm, or Rio. Or you might want to be as far from a major city as possible – swimming at the beach, skiing or hiking in the mountains or enjoying the solitude…