10 of the Best Youtubers Personal Mission Statement Examples

Here are ten personal mission statement examples from famous youtubers.

They each have millions of subscribers and billions of views.

And at the end I’ll share the secret formula they use so you can write your personal mission statement.


1 Rosanna Pansino

“To spread joy through baking and creativity.”

Rosanna Pansino is a baker. She delights her audience with fun and creative baking tutorials while fostering a sense of joy and positivity.

2 Lilly Singh

“Spread joy and inspire change.”

As a comedian, Lilly Singh aims to bring positivity and laughter to her audience while using her platform to address important social issues and inspire positive change.

3 Casey Neistat

“Do More.”

Casey Neistat is a filmmaker and vlogger. He often emphasizes the importance of taking action and pushing boundaries in pursuit of one’s goals.

4 Jenna Marbles (Jenna Mourey)

“To make people laugh and feel accepted for who they are.”

Jenna Marbles is a comedian. She creates humorous content that resonates with her audience and promotes self-acceptance and authenticity.

YouTubers Personal Mission Statement Examples - 1

5 PewDiePie (Felix Kjellberg)

“Entertain. Inspire. Make a difference.”

As one of the most popular YouTubers, PewDiePie aims to entertain his audience while also inspiring and positively impacting their lives through his content.

6 Lewis Howes

“To inspire greatness and unlock human potential.”

Lewis Howes is a former professional athlete turned author and podcaster. He aims to motivate others to pursue their passions, overcome obstacles, and achieve their goals.

7 Michelle Phan

“To inspire and empower through beauty, creativity, and entrepreneurship.”

Michelle Phan is a beauty YouTuber and entrepreneur. She aims to empower her audience to express themselves creatively while pursuing their entrepreneurial dreams.

8 Neil Patel

“To help businesses grow through actionable marketing advice and insights.”

Neil Patel is a digital marketer and entrepreneur. She shares his expertise to assist businesses in improving their online presence and achieving growth.

YouTubers Personal Mission Statement Examples - 2

9 Casey Zander

“To empower men to become the strongest versions of themselves physically, mentally, and emotionally.”

Casey Zander is a fitness coach. He focuses on helping men improve their health, confidence, and overall quality of life.

10 NikkieTutorials (Nikkie de Jager)

“To celebrate individuality and empower through makeup.”

Nikkie Tutorials is a makeup artist and beauty YouTuber. She promotes self-expression and inclusivity through her makeup tutorials and beauty content.

The Secret Formula to Create Your Personal Mission Statement

Now for the secret formula to help you write your mission statement like a YouTube superstar so you can attract millions of subscribers and billions of views.

Seven out of ten of these personal mission statement examples follow the same formula. And there are two variations.

The Key Formula

The key formula is this: What + How

It’s ‘Achieve this, through this’.

  • Celebrate Individuality – through makeup
  • Spread joy – through baking
  • Inspire – through beauty

How simple is that? Achieve this through this.

Your Personal Mission Statement Secret Formula

Variation 1

And the first variation is to add your audience: Who + What + How.

It’s for these people – achieve this – through this.

  • Help Business – grow – through marketing
  • Empower men – best versions – physical, mental, emotional

Variation 2

The second variation is just one element: What.

  • Casey Neistat is all about taking action, he just says… Do more

What do you think? Is this the simplest and easiest way to write a personal mission statement?

Your Personal Mission Statement Challenge

My challenge for you is to spend the next five minutes writing down your mission statement. Use the simple formula of ‘What + How’. What will your audience achieve? And how will you make it happen?

More on How to Write Your Personal Mission Statement

For more inspiration to write your personal mission statement, check out these other posts:

More Updates

Four Questions to Win the Game of Life

I’m a sports nut. I’ll watch almost any sport – especially Aussie Rules football. And from watching and playing a lot of sports, I know

Four Declarations for when things don't go to plan

Forest Gump’s mum famously said, “Life is like a box of chocolates – you never know what you’re going to get.” For me, life is

My Life was about to change

Every day starts afresh. We wake up and get out of bed and step into a brand-new day. A day that we haven’t had before.