Derived from both…
Adam L Penenberg, Viral Loop
Book Website: www.viralloop.com
Author’s Website: www.penenberg.com
Andy Sernovitz, Word of Mouth Marketing
Book Website: www.WordOfMouthBook.com
Author’s Website: http://GasPedal.com
Andy’s other website: www.DamnIWish.com
Our Blog Posts
1 Speed RAP, The Big Idea, Your Challenge
http://www.bookrapper.com/2010/05/15/smart-growth-multiply-your-customers/
2 BR Review: Viral Loop
http://www.bookrapper.com/2010/05/16/book-rapper-review-viral-loops/
3 BR Review: Word of Mouth Marketing
http://www.bookrapper.com/2010/05/17/review-word-of-mouth-marketing/
4 Five Ways to Multiply Your Customers
http://www.bookrapper.com/2010/05/18/five-ways-to-multiple-your-customers/
5 Decentralized Marketing
http://www.bookrapper.com/2010/05/19/decentralized-marketing/
6 Five Key Elements to Decentralized Marketing
http://www.bookrapper.com/2010/05/20/keys-decentralized-marketing/
7 The Two Types of Self Promoting Products (1)
http://www.bookrapper.com/2010/05/21/self-promoting-products-1/
8 The Two Types of Self Promoting Products (2)
http://www.bookrapper.com/2010/05/22/self-promoting-products-2/
9 Word of Mouth Marketing Rules (1)
http://www.bookrapper.com/2010/05/23/word-of-mouth-marketing-rules-1/
10 Word of Mouth Marketing Rules (1)
http://www.bookrapper.com/2010/05/24/word-of-mouth-marketing-rules-2/
11 The Six Steps of Word of Mouth Marketing
http://www.bookrapper.com/2010/05/25/word-of-mouth-marketing-steps/
12 44 Actions to build Word of Mouth Marketing
http://www.bookrapper.com/2010/05/26/44-word-of-mouth-marketing/
13 Another 44 Actions to build Word of Mouth Marketing
http://www.bookrapper.com/2010/05/26/44-more-word-of-mouth-marketing/
14 The Key To Multiplying Your Customers
http://www.bookrapper.com/2010/05/28/key-multiply-your-customers/
15 Examples of Viral Loop Business Models
http://www.bookrapper.com/2010/05/29/viral-loop-business-models/
16 Four Qualities of Viral Networks
http://www.bookrapper.com/2010/05/30/four-qualities-of-viral-networks/
17 Two Examples of Viral Networks
http://www.bookrapper.com/2010/05/31/examples-viral-networks/
18 Stacking Networks to Create Double Viral Loops
http://www.bookrapper.com/2010/06/01/create-double-viral-loops/
19 13 Business Characteristics for Viral Growth
http://www.bookrapper.com/2010/06/02/13-viral-growth-qualities/
20 The first four Properties of Information
http://www.bookrapper.com/2010/06/03/properties-of-information-1/
21 The second four Properties of Information
http://www.bookrapper.com/2010/06/04/properties-of-information-2/
22 Seven Step Word of Mouth Marketing Action Plan
http://www.bookrapper.com/2010/06/05/word-of-mouth-marketing-action-plan/
23 Smart Growth: A Summary in 26 Tweets A-M
http://www.bookrapper.com/2010/06/06/smart-growth-26-tweets-am/
24 Smart Growth: A Summary in 26 Tweets N-Z
http://www.bookrapper.com/2010/06/07/smart-growth-26-tweets-nz/
25 Smart Growth: The Twit Rapper Movie
http://www.bookrapper.com/2010/06/08/smart-growth-twit-rapper-movie/
