The Two Types of Self Promoting Products (2)

Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing Before The Product Referrals aren’t just for people sharing with each other. Your product can be  designed to be self-promoting as they are used. Some products have this built in without the need to think about it. For instance: ? […]

The Two Types of Self Promoting Products (1)

Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing PROFIT : There are two distinct options when generating word of mouth, referrals and viral loops. You can create the product first and then generate the talk about it. Or, you can design the product so it spreads the conversation […]

Five Key Elements to Decentralized Marketing

Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing 1 Repeatable The principle of mass marketing is that the same message can be copied and sent to many people. Any printed or electronic document can be replicated and sent to multiple people with the same message. 2 Spreadable Being […]

Decentralized Marketing

Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing PROFIT : The old command and control mechanisms of the Industrial Age are being dismantled and replaced by decentralized, self-replicating viral loops and networks. It’s the new dawn of decentralized marketing. As discussed in our previous Book Rapper issue Leaderful, […]