Derived from…
Andy Sernovitz, Word of Mouth Marketing
PROFIT : Now, you have the steps of your word of mouth marketing campaign, here’s some actions to grab, mould and test to see what works best for you. The key is to experiment with lots of little ones. What will you test this week?
Have a product launch party- Share a PDF white paper
- Give away a free sample
- Create video interviews to share
- Solve a problem in your blog post
- Provide fantasmagorical service
- Post on social media
- Provide a community scholarship
- Call a long lost friend
- Have a meetup for fans
- Give away your book
- Do something outrageous
- Hold a special event
- Use a special email signature
- Share how your business began
- Write an unusual ‘About You’ page
- Ask for feedback
- Write about yourself in a case study
- Join an industry group
- Design a remarkable product
- Build a Ning community
- Create a Facebook fan page
- Design a meme to share
- Add a ‘Tell a Friend’ button
- Help someone get what they want
- Start an online discussion
- Comment on other blogs
- Send a birthday card
- Create desktop tools to trigger talk
- Post a book review on Amazon
- Recommend others on LinkedIn
- Retweet a post on Twitter
- Refer people to your customers
- Add a new product line
- Fill your website with testimonials
- Join a community group
- Go to a networking event
- Add a time-sensitive special offer
- Create a loyalty program
- Make exclusive offers to loyal fans
- Serve customers via Twitter
- Create a private club for top clients
- Give away your bumper stickers
- Reward with branded t-shirts
