7 Ann Handley and CC Chapman: Content Rules
Our fourth post in a series counting down the 10 most influential books I’ve read this year – 2011. Ann Handley and CC Chapman: Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business (Book Website) Buy Content Rules on Amazon We previously reviewed this […]
Should I Do Social Media If My Clients Don’t?
A question that keeps popping up on our Ideas Marketing webinars and my personal conversations with coaching clients and colleagues is: Should I do social media if my clients don’t? I usually answer along these lines… Absolutely – we all can benefit from doing social media as a means to promoting, educating and selling to […]
What’s the difference between an Ebook and a White Paper?
In their great book Content Rules, Ann Handley and CC Chapman describe the difference between an ebook and a white paper as follows… (Page 171) White Paper • Generally aiming to be authoritative • A deeper read – probably longer • Often filled with data • More likely text heavy • More formal • Written […]
Is Audio Content better than the Written Word?
One of the great lessons for me from writing and publishing Book Rapper was the limit of the written word. Book Rapper was designed as a series of documents you sat down and read. Whilst they were all derived from the one book, each page was concise and a unique chunk in itself. It wasn’t […]
How to Create A Complete Content Marketing System Using Webinars
When you find your thing, it’ll seem right and your results will take off. And, I think I’ve found my content marketing thing in webinars. I’ve now completed 12 of them over at Ideas Marketing. They really suit my way of packaging up ideas and sharing them. I create a bunch of slides and then […]
Book Review – Content Rules
The Book Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business. Phew! That’s got to be the second longest book title ever! Book Website http://www.contentrulesbook.com/ Author 1: Ann Handley Ann was ranked the Most Influential Woman on Social Media a couple of years back. […]
Content Marketing: What is it and Why You Need it?
What is Content? If we’re going to talk about Content Marketing then the best place to start is to ask, “What is Content?” Here’s a very broad general definition… It’s simply anything you upload to a website. This could be the words on your webpage, words in your blog, your video on YouTube, an audio […]
Captivate Your Clients With Killer Content – Slideshow
Here’s the slides from this weeks webinar… Captivate Your Clients With Killer Content This webinar was a Book Rapper version of the fabulous book Content Rules by Ann Handley and CC Chapman. Captivate Your Clients With Killer Content View more presentations from Geoff McDonald Register for future complimentary webinars
How to Write a Manifesto in Two Steps
How to Write a Manifesto Hopefully, if you’ve been following this blog some of my enthusiasm for manifestos is beginning to rub off. And, ideally, you’re ready to write your own manifesto. If need some more convincing, here’s 17 reasons why you need a manifesto. This bring us to the rather obvious question: How do […]
27 Social Media Lessons From Barack Obama’s Presidential Campaign
Here’s all the links of the 27+1 lessons and actions you can employ in your online campaign today. Pick one to implement and profit from. Then another and another until you’re President of the Free World… Or you’ve achieved your goal. Where are we going? 1 Marry Campaign & Structure 2 Design For Consistency 3 […]