What’s the difference between an Ebook and a White Paper?

In their great book Content Rules, Ann Handley and CC Chapman describe the difference between an ebook and a white paper as follows… (Page 171)

White Paper

• Generally aiming to be authoritative
• A deeper read – probably longer
• Often filled with data
• More likely text heavy
• More formal
• Written as an expert

Ebooks

• Often shorter
• Less data
• More visual with diagrams and images
• More casual
• Written for your peers and colleagues

Whilst this is a great comparison and contrast, there is a more important issue here…

What does your audience call them?

If you’re working in the area of academia or professional service firms, white papers might be the term you use. Alternatively, if it’s a more general audience, you might call them ebooks.

And the same applies to the style in which you write. The goal here is how best to communicate your message. If data is your stick go there, if visuals are your thing do that.

More Updates

Manifesto Definition - What is a Manifesto?

To create a powerful manifesto you have to have a clear manifesto definition. If you want to be inspired every day in your work and

How to write a personal manifesto in five steps

One way to be inspired in life every single day is to write a personal manifesto. Today, I’ll show you how in five simple steps,

Be More Creative Today - Neuroscience

How can you be more creative today? ? Today, I’m giving you a simple neuroscience hack that you can apply to refresh yourself across your