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How to publish your thinking to spread the word and attract people to your idea.
Includes: Books, Podcasting, Content Marketing

Geoff's Strength Finder Results

What are you good at?

In our recent podcast episode we explored How to Choose Your Best Online Channel. And, to help you choose your online channels we suggested there were three questions to explore. This is part two in this series. What positions you well? What are you good at? What do your clients want? Positioning or Strength? It…

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Write 100 Blog Posts

How to Showcase Your Expertise

In our recent podcast episode we explored How to Choose Your Best Online Channel. Most of the focus was on the ins and outs of the different online platforms, such as Facebook, Twitter, YouTube, LinkedIn and Podcasts. And, nested within this conversation were some core principles. Part of this was, three questions to help you…

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Bad Books

How to Write Bad Books

I read a lot of books. And, I share a lot of the better ones here through book reviews and the really good ones over at Book Rapper. I generally don’t share with you the ones that I consider to be ‘bad’ books. I thought it was time to share some of the things that…

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Ghostbusters - What to blog about

The Two Things to Blog About

One of the most common questions I hear around content marketing is ‘What should I blog about?’ And, I think there are two answers at either end of the spectrum. Whatever you like… The first is all about you. What do you want to write about? This is important. If you’re not writing or creating…

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Great Slides - Section Break

How to Create Great Slides

I’ve been working with a couple of speakers and trainers recently to help them with the creation of their slides for their upcoming presentations. And, having worked with a number of people in this area I can now see some of the core principles that I consistently use to create great slides. Here are seven…

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Ideas Architect Podcast

The Unlimited Ideas Podcast

One of my great strengths is my ability to come up with ideas. Whilst I appear to do it with ease, there is some method to my creative genius. Coming up with new thought is crucial for innovation and content marketing. You want to create fresh content for your blog, your podcast, your social media…

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Unlimited Ideas

How to Have Unlimited Ideas

If you follow my blog you’ve probably realized I write a lot. At the moment, I’m posting every single day. And my plan is to continue that for the entire year. Yep, 365 days straight… And, when I tell people this I often hear the same reply: But what are you going to write about?…

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Simple Stories, Great Coffee

Simple Stories and Good Coffee

Stories I’ve fallen in love with two things lately… If you’ve been reading this blog you might have noticed I have a ‘thing’ for stories at the moment. For a long while I dismissed them as a simple spin of the usual marketing spiel. Now, I’ve come to realize something different. They’re fundamental to human…

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