Archive | Publish

How to publish your thinking to spread the word and attract people to your idea.
Includes: Books, Podcasting, Content Marketing

Power of Stories

The Power of Stories

Every now and then I get a little obsessed and right now I’m obsessed with stories. I’ve been writing some more stories in my blog – notably my two most recent blog posts: How Fast Can You Change and When Was the Last Time You… I’ve also been reading books about Stories and in particular been…

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Power of Infographics

The Power of Hate

The Power of Infographics Recently, I was searching the web for some really cool infographics. And, on a single page I found a whole host of them. On the surface they looked pretty. And, when I looked a bit closer there was something else going on. The page I found was called ‘Why We Hate…

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Calling - Drawing Board

What’s Your Calling?

One of the recent books we rapped through Book Rapper was Power Stories by Valerie Khoo. We reviewed this book here. Power Stories contains guidelines for you to create eight important stories for your business. Epic stories equals epic business. The Entrepreneur’s Journey One of the eight business stories to write is your entrepreneur’s journey.…

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Geoff's Strength Finder Results

What are you good at?

In our recent podcast episode we explored How to Choose Your Best Online Channel. And, to help you choose your online channels we suggested there were three questions to explore. This is part two in this series. What positions you well? What are you good at? What do your clients want? Positioning or Strength? It…

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Write 100 Blog Posts

How to Showcase Your Expertise

In our recent podcast episode we explored How to Choose Your Best Online Channel. Most of the focus was on the ins and outs of the different online platforms, such as Facebook, Twitter, YouTube, LinkedIn and Podcasts. And, nested within this conversation were some core principles. Part of this was, three questions to help you…

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Bad Books

How to Write Bad Books

I read a lot of books. And, I share a lot of the better ones here through book reviews and the really good ones over at Book Rapper. I generally don’t share with you the ones that I consider to be ‘bad’ books. I thought it was time to share some of the things that…

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Ghostbusters - What to blog about

The Two Things to Blog About

One of the most common questions I hear around content marketing is ‘What should I blog about?’ And, I think there are two answers at either end of the spectrum. Whatever you like… The first is all about you. What do you want to write about? This is important. If you’re not writing or creating…

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