Mission and Vision Statements Versus Manifesto
THE question that I’m asked the most about manifestos is: How are they different to a mission statement or a vision statement? My usual answer tends to focus on two things: Who they’re for and what they’re about. Mission and Vision Statements The big problem with Mission and Vision Statements is that they are usually […]
Stories, Legends and Communities with Andrew Melville
Our latest interview with Andrew Melville. Episode 019 of the Ideas Architect Podcast. Our Topic Andrew Melville is a master of communication. With a background as a journalist, in PR, as a radio show host, community worker and university lecturer he’s tackled communication from many angles. Add to this his empathy for and understanding of […]
Content Marketing Strategy: Six Ways to Make Money
Content Marketing Strategy – Six Business Models to make money from your content. Episode 018 of the Ideas Architect Podcast. Our Topic: Content Marketing Strategy Creating and sharing your expertise through Content Marketing is the new way to attract your ideal customers. It’s low cost or no cost, positions you as the expert and it […]
Marketing Plan: Manifesto Style
How to Create a Marketing Plan that Inspires You. Episode 017 of the Ideas Architect Podcast. Our Topic: Marketing Plans That Inspire We marry the idealism of a manifesto with the practicality of creating your marketing plan. In particular, we explore the nine principles of the Manifesto Manifesto with well-known examples. And, we leave you […]
Wicked Thinking: How to Resolve Complex Problems
Wicked Thinking: How to Resolve Complex Problems. Episode 016 of the Ideas Architect Podcast. Geoff McDonald shares a Book Rapper recording. In this episode he takes the ideas from Eric Knight’s book Reframe: How to Solve the World’s Trickiest Problems and raps them for you in under 30 minutes. Our Topic: Wicked Thinking We live […]
Malcolm Gladwell: The Secret to his Success
What makes someone successful? In particular what makes Malcolm Gladwell (Author’s Website) so successful? He’s written four New York Times best sellers and it’s likely his most recent publication David and Goliath (Amazon) will follow suit. Haircuts One story I’d heard was that his career took off when he grew his hair. Instead of simply […]
Graeme Cowan – Build Your Resilience
Graeme Cowan – Build Your Resilience, Boost Your Mental Fitness Episode 015 of the Ideas Architect Podcast. Our Topic: Resilience Graeme Cowan is a former Management Executive who crashed and burned – in a big way. After suffering with depression for over 5 years he tried multiple attempts to take his own life. Ten years […]
Eric Knight – How to Solve the World’s Trickiest Problems – Podcast
Welcome to Episode 013 of the Ideas Architect Podcast. Our Topic… We talk with Australia’s Malcolm Gladwell, Eric Knight. He’s the author of the engaging book Reframe: How to Solve the World’s Trickiest Problems. Eric is a former Rhodes Scholar and economic consultant to the OECD, the UN and the World Bank. He writes for […]
How to Think Right – Podcast
Welcome to Episode 012 of the Ideas Architect Podcast. Our Topic… Geoff McDonald shares a Book Rapper recording. In this episode he takes the ideas from Daniel Pink’s best selling book A Whole New Mind and raps them for you in under 30 minutes. In this Podcast Episode… Geoff talks about: How the past few […]
Cult Following – Attract a Flood of Referrals
Brands are the new Religion and building a cult following is the key to attracting a flood of referrals. Welcome to Episode 011 of the Ideas Architect Podcast. Our Topic: Cult Following Geoff McDonald shares his ideas about how to attract a cult following and build a brand built on referrals. This episode covers one […]