Marketing Plan: Manifesto Style

How to Create a Marketing Plan that Inspires You.
Episode 017 of the Ideas Architect Podcast.

Ideas Architect PodcastOur Topic: Marketing Plans That Inspire

We marry the idealism of a manifesto with the practicality of creating your marketing plan. In particular, we explore the nine principles of the Manifesto Manifesto with well-known examples. And, we leave you with a series of powerful questions that you can use to define the foundation of your marketing efforts.

In this Podcast Episode…

  • The weakness of traditional marketing plans
  • What is Ideas Marketing?
  • Four Types of Marketing Plans
  • The benefits of a Visual Marketing Plan
  • The power of a Public Marketing Plan
  • What is a manifesto?
  • The Manifesto Manifesto – the nine rules for creating your manifesto
  • The key word that all manifestos begin with
  • The importance of defining who we are
  • How JFK focussed the attention of an entire nation
  • Why having a vision is only half of what you need
  • Why Martin Luther King’s ‘I have a Dream’ speech was so powerful
  • How to create your own market
  • The shift to Community Marketing
  • The Five Pillars of Wikipedia
  • Why it’s good to have an enemy
  • Nike’s enemy
  • How to overcome the knowing-doing gap
  • The rise of the Slow Movement – food, travel, parenting
  • The importance of action
  • How to have other people live your idea
  • Why there are so many cathedrals in Europe
  • The big idea you can apply in your business from the world’s religions
  • How to start your own country – just like the USA did
  • How a manifesto can help you earn more money
  • The secret to Jerry Seinfeld’s success

Show Links

Manifesto - Fulfil Your PurposeThe Manifesto Manifesto ebook

The slide with the key questions from this recording is below to the right.

Marketing Plan - Manifesto StyleThe Nine Manifesto Manifesto Principles

[threecol_one]Download on iTunes[/threecol_one] [threecol_two_last]Stitcher[/threecol_two_last]

Listen, Download, Share…

More Updates

Content Creation Process - Three big mistakes people make

What are the keys to an effective Content Creation Process? How do you consistently produce good quality content? It takes a strong commitment to create

The best Content Creation Planning ideas for Thought Leaders

The best content creation planning ideas for thought leaders helps you avoid wasting time by focusing on what to create, when to create and where

The best thought leadership content strategy in 3 questions

What’s the best thought leadership content strategy? How do you turn your thought leadership IP into content marketing that attracts new clients AND keeps existing