How to Create a Marketing Plan that Inspires You.
Episode 017 of the Ideas Architect Podcast.
Our Topic: Marketing Plans That Inspire
We marry the idealism of a manifesto with the practicality of creating your marketing plan. In particular, we explore the nine principles of the Manifesto Manifesto with well-known examples. And, we leave you with a series of powerful questions that you can use to define the foundation of your marketing efforts.
In this Podcast Episode…
- The weakness of traditional marketing plans
- What is Ideas Marketing?
- Four Types of Marketing Plans
- The benefits of a Visual Marketing Plan
- The power of a Public Marketing Plan
- What is a manifesto?
- The Manifesto Manifesto – the nine rules for creating your manifesto
- The key word that all manifestos begin with
- The importance of defining who we are
- How JFK focussed the attention of an entire nation
- Why having a vision is only half of what you need
- Why Martin Luther King’s ‘I have a Dream’ speech was so powerful
- How to create your own market
- The shift to Community Marketing
- The Five Pillars of Wikipedia
- Why it’s good to have an enemy
- Nike’s enemy
- How to overcome the knowing-doing gap
- The rise of the Slow Movement – food, travel, parenting
- The importance of action
- How to have other people live your idea
- Why there are so many cathedrals in Europe
- The big idea you can apply in your business from the world’s religions
- How to start your own country – just like the USA did
- How a manifesto can help you earn more money
- The secret to Jerry Seinfeld’s success
Show Links
- 1000manifestos.com
- John F Kennedy Man on the Moon declaration
- Martin Luther King, I Have a Dream speech
- Wikipedia’s Five Pillars
- Apple, We Are the Crazy Ones
- Helen Macdonald, We are the Optimists
- The Slow Movement
- Chris Curnow, The Excellence Manifesto
- The Repair Manifesto
- The US Declaration of Independence
The slide with the key questions from this recording is below to the right.
The Nine Manifesto Manifesto Principles
- Manifestos are primal
- Manifestos terminate the past
- Manifestos create the future
- Manifestos trigger communities
- Manifestos define us
- Manifestos antagonise others
- Manifestos inspire being
- Manifestos provoke action
- Manifestos command presence
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