Marketing Plan: Manifesto Style

How to Create a Marketing Plan that Inspires You.
Episode 017 of the Ideas Architect Podcast.

Our Topic: Marketing Plans That Inspire

We marry the idealism of a manifesto with the practicality of creating your marketing plan. In particular, we explore the nine principles of the Manifesto Manifesto with well-known examples. And, we leave you with a series of powerful questions that you can use to define the foundation of your marketing efforts.

In this Podcast Episode…

• The weakness of traditional marketing plans
• What is Ideas Marketing?
• Four Types of Marketing Plans
• The benefits of a Visual Marketing Plan
• The power of a Public Marketing Plan
• What is a manifesto?
• The Manifesto Manifesto – the nine rules for creating your manifesto
• The key word that all manifestos begin with
• The importance of defining who we are
• How JFK focussed the attention of an entire nation
• Why having a vision is only half of what you need
• Why Martin Luther King’s ‘I have a Dream’ speech was so powerful
• How to create your own market
• The shift to Community Marketing
• The Five Pillars of Wikipedia
• Why it’s good to have an enemy
• Nike’s enemy
• How to overcome the knowing-doing gap
• The rise of the Slow Movement – food, travel, parenting
• The importance of action
• How to have other people live your idea
• Why there are so many cathedrals in Europe
• The big idea you can apply in your business from the world’s religions
• How to start your own country – just like the USA did
• How a manifesto can help you earn more money
• The secret to Jerry Seinfeld’s success

Show Links

The Manifesto Manifesto ebook

• 1000manifestos.com
• John F Kennedy Man on the Moon declaration
• Martin Luther King, I Have a Dream speech
• Wikipedia’s Five Pillars
• Apple, We Are the Crazy Ones
• Helen Macdonald, We are the Optimists
• The Slow Movement
• Chris Curnow, The Excellence Manifesto
• The Repair Manifesto
• The US Declaration of Independence

The slide with the key questions from this recording is below to the right.

The Nine Manifesto Manifesto Principles

• Manifestos are primal
• Manifestos terminate the past
• Manifestos create the future
• Manifestos trigger communities
• Manifestos define us
• Manifestos antagonise others
• Manifestos inspire being
• Manifestos provoke action
• Manifestos command presence

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