How to Think Right – Podcast

Welcome to Episode 012 of the Ideas Architect Podcast.

A Whole New MindOur Topic…

Geoff McDonald shares a Book Rapper recording. In this episode he takes the ideas from Daniel Pink’s best selling book A Whole New Mind and raps them for you in under 30 minutes.

In this Podcast Episode…

Geoff talks about:

  • How the past few hundred years has been dominated by left brain thinking.
  • Why the future favours the right brain thinkers.
  • The 2 important reinforcing themes
  • The rise of the Conceptual Age
  • The 3 Driving forces making this shift happen
  • The 7 Master Senses you’ll need to master to be successful in the Conceptual Age
  • How to tell if you have a right or left brain preference
  • The power of a might metaphor
  • The 4 Levels of Design
  • The 8 Things that make stories more powerful than facts
  • The 4 Domains of connecting and combining ideas
  • Why Empathy trumps Understanding
  • Why a good sense of humour can make you an effective manager
  • The importance of your calling

Ideas Architect Podcast

Show Links…

Here’s the links to the things we mentioned in the show…

Download on iTunesStitcher



Love to hear your thoughts about the intro jingles in this episode… Do you prefer our regular podcast intro or the Book Rapper one?

Listen, Download, Share…


More Updates

The ONLY reason to write a manifesto

I analysed over 250 manifestos and realised there is only one reason to write a manifesto. Do you need to write a manifesto? You might

11 Origin Story Examples - How to Tell Your Brand Story

Here are 11 Origin Story Examples to help you tell your brand story. Why you need an Origin Story Origin stories tell us how things

How to write a book like Seth Godin

How to Write a Book Like Seth Godin How do you write a book like Seth Godin? Who? Seth Godin is one of the world’s