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My Top Ten Favourite Books for 2010

These are my top ten favourite books for 2010… And, they’re not what you might expect. We rapped only 4 of the 10, so there’s a couple here that might surprise you… Roger Martin, The Design of Business This book changed how I see what I do. It married my love of design with the…

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Sticky Change Example 2: Are You An Entrepreneur?

Having just released the latest Book Rapper issue Sticky Change: Make Change Happen Quickly Smoothly Easily, here’s a series of real world examples of changing behaviour. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP8 we talked about ‘Grow your people’. If shrinking the task makes…

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Sticky Change Examples 1: Stairs Versus Escalator

Having just released the latest Book Rapper issue Sticky Change: Make Change Happen Quickly Smoothly Easily, here’s a series of real world examples of changing behaviour. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard Thanks to Lucy Dodd for suggesting this one! If you’ve got an example…

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28 Close Your Campaign With Grace

Part 28 of 27 (unplanned bonus) Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign reached its target and stopped – leaving his supporters a little disappointed. The entire focus and attention of all the activities of the Obama campaign was to get people to vote and have him be President. And, it worked!…

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27 Support User Generated Content

Part 27 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign fuelled their supporter base by promoting user generated content. User generated content was a significant part of the Obama campaign. The most famous example was Shepard Fairey’s Obama poster (we paraphrased his poster for  the cover of this issue). Will.i.am also…

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26 Leverage Comments

Part 26 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign used comments to listen to their community. One of the most under-rated elements of social media is the Comment. They can turn a one-way blog post into a conversation, turn a negative statement into a positive one and become the public…

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25 Ask Supporters Questions

Part 25 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign discovered key information by simply asking their supporters. One of the simplest and most powerful ways to involve your supporters is to ask them a question. The ideal time to do this is when they are signing up. And, the closer…

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