My Top Ten Favourite Books for 2010
These are my top ten favourite books for 2010… And, they’re not what you might expect. We rapped only 4 of the 10, so there’s a couple here that might surprise you… Roger Martin, The Design of Business This book changed how I see what I do. It married my love of design with the […]
Sticky Change Example 3: Lose Weight Through Visual Trickery
Another instalment in our real world examples of changing behaviour. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP9 we explored tweaking your environment as a means to changing your behaviour. One suggestion was to make it smaller. And, in this video Obesity expert Dr. David […]
Sticky Change Example 2: Are You An Entrepreneur?
Having just released the latest Book Rapper issue Sticky Change: Make Change Happen Quickly Smoothly Easily, here’s a series of real world examples of changing behaviour. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP8 we talked about ‘Grow your people’. If shrinking the task makes […]
Sticky Change Examples 1: Stairs Versus Escalator
How do you encourage people to take the stairs and gain some exercise when they would rather take the escalator? You could try talking to them and telling them all of the rational and logical arguments for why they need to exercise and more their bodies more. But that’s not likely to work – climbing […]
Review: Chris Guillebeau, The Art of Non-Conformity
Book Reviews Chris Guillebeau, The Art of Non-Conformity, Perigee, Penguin, New York, 2010. I’ve been a fan and regular blog reader of Chris Guillebeau’s The Art of Non-Conformity for about 18 months. I love his work. It’s a simple and inspiring reminder to be awake! The Aim Chris’s aim is simple enough: “transform your thinking […]
27 Social Media Lessons From Barack Obama’s Presidential Campaign
Here’s all the links of the 27+1 lessons and actions you can employ in your online campaign today. Pick one to implement and profit from. Then another and another until you’re President of the Free World… Or you’ve achieved your goal. Where are we going? 1 Marry Campaign & Structure 2 Design For Consistency 3 […]
28 Close Your Campaign With Grace
Part 28 of 27 (unplanned bonus) Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign reached its target and stopped – leaving his supporters a little disappointed. The entire focus and attention of all the activities of the Obama campaign was to get people to vote and have him be President. And, it worked! […]
27 Support User Generated Content
Part 27 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign fuelled their supporter base by promoting user generated content. User generated content was a significant part of the Obama campaign. The most famous example was Shepard Fairey’s Obama poster (we paraphrased his poster for the cover of this issue). Will.i.am also […]
26 Leverage Comments
Part 26 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign used comments to listen to their community. One of the most under-rated elements of social media is the Comment. They can turn a one-way blog post into a conversation, turn a negative statement into a positive one and become the public […]
25 Ask Supporters Questions
Part 25 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign discovered key information by simply asking their supporters. One of the simplest and most powerful ways to involve your supporters is to ask them a question. The ideal time to do this is when they are signing up. And, the closer […]