26 Leverage Comments

Part 26 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign used comments to listen to their community.

27 Social Media Lessons From Barack Obama's Presidential CampaignOne of the most under-rated elements of social media is the Comment. They can turn a one-way blog post into a conversation, turn a negative statement into a positive one and become the public pulse of your movement. During the Obama campaign an informal competition broke out as to who could comment first on new posts. Comments were self-moderated with readers vetting and flagging inappropriate content. Staff then reviewed the comments and the action where necessary. This supported the empowerment theme of the campaign.
Action : Listen and respond to the feedback and comments of your community to enhance conversations, observe the pulse of your campaign and empower users.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Most people think scale means more people. More clients. More reach. More visibility. More output. And for a while, earlier in your career, that can be true. But

February 7, 2026
Why Your Offer is a Translation Problem - Not a Pricing Problem

Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And they second-guess what to sell. But that’s not the real

February 1, 2026
Why Your System Is Your IP

Most experienced professionals don’t think they have intellectual property. They think IP is something you invent. Or patent. Or register. Something other people have. But if you

January 26, 2026