Part 26 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign
Obama’s Campaign used comments to listen to their community.
One of the most under-rated elements of social media is the Comment. They can turn a one-way blog post into a conversation, turn a negative statement into a positive one and become the public pulse of your movement. During the Obama campaign an informal competition broke out as to who could comment first on new posts. Comments were self-moderated with readers vetting and flagging inappropriate content. Staff then reviewed the comments and the action where necessary. This supported the empowerment theme of the campaign. Action : Listen and respond to the feedback and comments of your community to enhance conversations, observe the pulse of your campaign and empower users.
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26 Leverage Comments
Part 26 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign
Obama’s Campaign used comments to listen to their community.
One of the most under-rated elements of social media is the Comment. They can turn a one-way blog post into a conversation, turn a negative statement into a positive one and become the public pulse of your movement. During the Obama campaign an informal competition broke out as to who could comment first on new posts. Comments were self-moderated with readers vetting and flagging inappropriate content. Staff then reviewed the comments and the action where necessary. This supported the empowerment theme of the campaign.
Action : Listen and respond to the feedback and comments of your community to enhance conversations, observe the pulse of your campaign and empower users.
Derived from Rahaf Harfoush, Yes We Did
More Updates
What’s the difference between vision mission and purpose? And most importantly, what’s the best way to align them to drive your success? Vision, mission and
Do you want some inspiration for your life? Here are 15 of the best Purpose Quotes to get you moving. These purpose quotes have been
Purpose synonyms are other words that have a similar meaning to purpose. And this is a great way to deepen our understanding of the meaning