25 Ask Supporters Questions

Part 25 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign discovered key information by simply asking their supporters.

27 Social Media Lessons From Barack Obama's Presidential CampaignOne of the simplest and most powerful ways to involve your supporters is to ask them a question. The ideal time to do this is when they are signing up. And, the closer this provides mutual benefit the better. When supporters signed up and were creating their MyBO Profile they were asked two key questions

  1. Why do you support BO? This was potent because it prompted individuals to share their motivation fuelling public support.
  2. Are you registered to vote? This was critical to ensure they could translate online support into the desired and ultimate offline act.

Action : Find out what motivates your supporters by asking simple questions.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Content Creation Process - Three big mistakes people make

What are the keys to an effective Content Creation Process? How do you consistently produce good quality content? It takes a strong commitment to create

The best Content Creation Planning ideas for Thought Leaders

The best content creation planning ideas for thought leaders helps you avoid wasting time by focusing on what to create, when to create and where

The best thought leadership content strategy in 3 questions

What’s the best thought leadership content strategy? How do you turn your thought leadership IP into content marketing that attracts new clients AND keeps existing