24 Learn From Your Supporters
Part 24 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign let their supporters teach them. Learning is best applied when it is a two-way street. A key platform of the Obama inclusive ‘We’ campaign was to learn from their supporters. Campaign managers noticed which Obama material was reposted on Flickr or […]
23 Let Advocates Support You
Part 23 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign combined online resources with interactions with real people. In building a community interaction is king. And the way you help your supporters is an easy way to provide personal service and interaction. The first step is to provide online resources. The […]
22 Provide Training
Part 22 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign provided multiple layers of training for supporters. Training your supporters in the use of your online tools is essential to expanding what they can contribute. Equally, you may want to train your supporters in how to respond to situations or generate […]
21 Provide Clear Roles
Part 21 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign defined specific roles for supporters. One of the keys to the Obama campaign was clarity. Clear, simple and specific requests for action were made. Likewise, clear and specific roles were offered to supporters. They could: Donate money Volunteer their time Take […]
20 Leverage Creativity
Part 20 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign let supporters create things and express themselves Obama’s Social Network MyBO was not just about having a place to congregate. Tools were provided for individuals and groups to express themselves. They could create their own webpage, blog, directory, electronic mailing list, […]
19 Enable Supporters to Interact
Part 19 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign let supporters organize themselves. The first point of contact for many Obama supporters was on their home territory or preferred social network such as Facebook, Linked In or Twitter. The Obama campaign then invited them to play on their own social […]
18 Provide Portable Engagement
Part 18 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign provided the tools for supporters to engage where ever they were. Smartphones now offer the chance to connect with your supporters wherever they may be. Mobility is the new frontier of the online world. The Obama iPhone app was installed by […]
17 Offer the Right Incentives
Part 17 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign enticed supporters with the things they really wanted. New groups and communities were also spawned. To do this your first challenge is to spark excitement, energy and engagement. Offering incentives that have high appeal to your audience and are easily delivered […]
16 Tap into the Existing
Part 16 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign was built on the shoulders of existing groups. At the heart of Obama’s campaign were the relationships that were built with various groups. Some groups pre-existed his nomination, including ones on college campuses and Facebook groups. Find out where your audience […]
15 Go Neighbour To Neighbour
Part 15 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign used the phone as a crucial tool to engage supporters. One of the key tools developed by the Obama campaign was the Neighbour to Neighbour call system. This online phone banking tool enabled supporters to make calls from home rather than […]