15 Go Neighbour To Neighbour

Part 15 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign used the phone as a crucial tool to engage supporters.

27 Social Media Lessons From Barack Obama's Presidential CampaignOne of the key tools developed by the Obama campaign was the Neighbour to Neighbour call system. This online phone banking tool enabled supporters to make calls from home rather than trudge into the field office. This was significant. It enabled supporters to contribute in 5-10 minutes time blocks rather than having to slot in one or two hours. The call system was also linked to an individuals MyBO page and added to their Activity Index. This meant all of their actions could be easily counted and displayed and they could be publicly acknowledged as a result.
Action : Use online tools to facilitate other action.
Action : Have real people call other real people.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Knowledge Monetization - Five Mistakes that Keep Experts Broke

Here’s a brutal truth about knowledge monetization: 95% of experts with incredible knowledge make less than $50,000 a year from what they know. Meanwhile, people

Monetize Your Expertise - Turn Your Experience into Income

How do you monetize your expertise and turn decades of experience into a legacy and income? If you’re an established leader — a C-suite veteran,

Say Goodbye to Procrastination - Four Thousand Weeks

Still waiting for the perfect time to start? That moment isn’t coming. If you’re ready to say goodbye to procrastination, this post is your turning