Donate Now

15 Go Neighbour To Neighbour

Part 15 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign used the phone as a crucial tool to engage supporters.

27 Social Media Lessons From Barack Obama's Presidential Campaign

One of the key tools developed by the Obama campaign was the Neighbour to Neighbour call system. This online phone banking tool enabled supporters to make calls from home rather than trudge into the field office. This was significant. It enabled supporters to contribute in 5-10 minutes time blocks rather than having to slot in one or two hours. The call system was also linked to an individuals MyBO page and added to their Activity Index. This meant all of their actions could be easily counted and displayed and they could be publicly acknowledged as a result.
Action : Use online tools to facilitate other action.
Action : Have real people call other real people.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Is Ko-fi better than Patreon to make money from content?

I want to make money from my content. Is Patreon or Ko-fi a viable way to do this? And which is better? Should I set

October 6, 2022
Do this first - How to Make Money from Content

To make money from your content, what’s the first thing you must do? If you start in the wrong place, you’ll slow down your progress

September 28, 2022
The Best and Worst Times to Make Money from Content

When is the best time to make money from your content? And when is the worst? In this post, I’ll share what marketing expert Seth

September 22, 2022

Every week earn MORE money from what you know

OVERVIEW

RESOURCES

About

WORK WITH GEOFF