14 Mobilize Up Your Ladder
Part 14 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign created a ladder for supporters to climb. The Obama campaign addressed short term and long term objectives through a series of small and specific requests. For instance : donate money, knock on doors, call voters. This up-selling approach enabled supporters to […]
13 Connect With Email
Part 13 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign relied upon Email’s speed, currency and agility. This was the first campaign where email was considered equal to other communication tools. And, it was the most common way to touch base with supporters because it was fast, agile and current. Growing […]
12 Lead by Example
Part 12 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama demonstrated his campaign in his actions. Obama’s entire vision and campaign was based upon walking the talk. This included: Turning one-way directives into two-way interactions. Bypassing the mass media and talking directly to supporters and voters – The announcement of Joe Biden […]
11 Create Meaningful Content
Part 11 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama micro-segmented his audience to create relevant content. In a campaign that generated over a billion email messages keeping the content relevant to the supporters was crucial. Rather than provide a single vanilla message to all; micro-segmented lists targeted specific messages to specific […]
10 Define the Conversation
Part 10 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama defined what to talk about, what not to talk about and how to talk about it What we are going to talk about needs to match how we are going to do that. Obama’s rally was for a transparent and honest Washington […]
Social Media Lesson 9 Analyse Everything
Part 9 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign The Obama Campaign systematically tested everything. Every email, text message, website visit and online ad was analysed and tested to improve conversion rates and boost website traffic. Obama spent more than $16 million on online ads returning a 15 times return on investment. […]
8 Create Frequent small Campaigns
Part 8 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s two year campaign was broken into smaller chunks. Obama was on the campaign trail for two years. Instead of one long campaign he created a series of small frequent campaigns – often for 1-2 days only. Campaigns focussed on producing tangible results […]
7 Measure Engagement
Part 7 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign focused on Activity and Engagement. The transition point from your big picture vision and cause into action lives in the measures you make. Measure engagement not numbers or people. You’ll need to define how to measure this in your personal situation. […]
6 Video Your Story into Life
Part 6 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Use Video to Document and Share Video was one of the most effective Obama tools because it brought the blog and emails to life. Real people doing real things. Obama’s campaign had the reach of a TV network for free – 1830 videos, […]
5 Blog To Share and Include
Part 5 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Lead With Your Blog Your blog is your primary storytelling vehicle and distribution platform via RSS feeds, YouTube video embeds and interacting with readers’ comments. Obama had several blogs. The official national blog posted all the campaign updates. There were also state based […]