Part 6 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Part 6 of 27 Social Media Lessons From Barack Obama's Presidential CampaignUse Video to Document and Share

Video was one of the most effective Obama tools because it brought the blog and emails to life. Real people doing real things. Obama’s campaign had the reach of a TV network for free – 1830 videos, 162,000 YouTube subscribers, 20 million views, one billion minutes of footage plus a donate button. Three key types of video were used: (1) Live Streaming (2) Campaign Generated and (3) User Generated.

Video Value

Action : Use Video to document what you do and share it via your blog.

Derived from Rahaf Harfoush, Yes We Did

Leave a Reply

Your email address will not be published. Required fields are marked *