Part 12 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign
Obama demonstrated his campaign in his actions.
- Turning one-way directives into two-way interactions.
- Bypassing the mass media and talking directly to supporters and voters – The announcement of Joe Biden as Vice President was made to supporters first via SMS.
- Ensuring a welcoming tone was flavoured throughout the campaign – Being inclusive and created a sense of ‘We’ was pivotal to the supporters experience and all content was designed to reflect this.
Action : Be consistent and do the things you say you believe in.
Derived from Rahaf Harfoush, Yes We Did