Part 21 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign
Obama’s Campaign defined specific roles for supporters.
- Donate money
- Volunteer their time
- Take on an official role to nurture the community eg moderating conversations
- Become a staff member.
Each level was an increase in commitment and participation that allowed everyone to find their own way to contribute and be part of the community.
Action : Define specific roles for your supporters at varying levels of participation.
Derived from Rahaf Harfoush, Yes We Did