21 Provide Clear Roles

Part 21 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign defined specific roles for supporters.

27 Social Media Lessons From Barack Obama's Presidential CampaignOne of the keys to the Obama campaign was clarity. Clear, simple and specific requests for action were made. Likewise, clear and specific roles were offered to supporters. They could:

  1. Donate money
  2. Volunteer their time
  3. Take on an official role to nurture the community eg moderating conversations
  4. Become a staff member.

Each level was an increase in commitment and participation that allowed everyone to find their own way to contribute and be part of the community.
Action : Define specific roles for your supporters at varying levels of participation.

Derived from Rahaf Harfoush, Yes We Did

More Updates

What a Glassblower taught me about Experience - product or principles

It takes years to become a master. But is the amount of time the crucial element? As US artist Rick Strini said, ‘You don’t get

October 5, 2026
They See What You Can't - with Maria Di Pietro

Sometimes other people can see something in us that we can’t yet see ourselves. After more than 25 years as a psychologist, Maria Di Pietro

October 2, 2026
Who helped you to see?

Most people assume education is the transfer of knowledge. But in my On Experience conversation with educator and facilitator Linda Gidlund, I realised I may

September 30, 2026