21 Provide Clear Roles

Part 21 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign defined specific roles for supporters.

27 Social Media Lessons From Barack Obama's Presidential CampaignOne of the keys to the Obama campaign was clarity. Clear, simple and specific requests for action were made. Likewise, clear and specific roles were offered to supporters. They could:

  1. Donate money
  2. Volunteer their time
  3. Take on an official role to nurture the community eg moderating conversations
  4. Become a staff member.

Each level was an increase in commitment and participation that allowed everyone to find their own way to contribute and be part of the community.
Action : Define specific roles for your supporters at varying levels of participation.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Ambition versus Gratitude with Dr Patterson Stark

There comes a point in many careers where ambition isn’t enough anymore. You’ve achieved things, built a career, learnt your craft and been rewarded along the

July 13, 2026
You can't heal people with Dr Patterson Stark

You’d expect fifty years of experience to make a doctor more confident in his ability to heal people. Instead, it led Dr Patterson Stark to

July 8, 2026
The Waste Story with Philippe Guichard

For Industrial Designer Philippe Guichard sustainability started before his career began in the unlikely place of a comic book. Since then, it is been a

June 29, 2026