Part 21 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign
Obama’s Campaign defined specific roles for supporters.
One of the keys to the Obama campaign was clarity. Clear, simple and specific requests for action were made. Likewise, clear and specific roles were offered to supporters. They could:
- Donate money
- Volunteer their time
- Take on an official role to nurture the community eg moderating conversations
- Become a staff member.
Each level was an increase in commitment and participation that allowed everyone to find their own way to contribute and be part of the community.
Action : Define specific roles for your supporters at varying levels of participation.
Derived from Rahaf Harfoush, Yes We Did