22 Provide Training

Part 22 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign provided multiple layers of training for supporters.

27 Social Media Lessons From Barack Obama's Presidential CampaignTraining your supporters in the use of your online tools is essential to expanding what they can contribute. Equally, you may want to train your supporters in how to respond to situations or generate conversations. For instance, Obama trained his supporters in how to respond to Clinton followers. In other words, teach your advocates how to defend your brand. This can be done through:

  1. Step-by-step video tutorials
  2. Downloadable guides
  3. Other material accessible from your website, blog or iPhone app.

Action : Provide the resources for your supporters to contribute more powerfully.

Derived from Rahaf Harfoush, Yes We Did

More Updates

What Moneyball taught me about Experience

I recently rewatched the movie Moneyball. On the surface, it looks like a story about statistics defeating intuition. But when I looked at it through

October 27, 2026
What does Intuition actually feel like? With Maria Di Pietro

Where does intuition actually come from? And what does it feel like when you just know something? After more than 25 years working with people,

October 20, 2026
What Bruce Lee taught me about Experience - The Patterns You See

Traditional martial artists spend years perfecting a punch. Bruce Lee became fascinated by something else. He stopped concentrating on the actual punch and became fascinated

October 19, 2026