Part 23 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign
Obama’s Campaign combined online resources with interactions with real people.
In building a community interaction is king. And the way you help your supporters is an easy way to provide personal service and interaction. The first step is to provide online resources. The second is to provide services that allow personalized interaction in learning to improve their skills. For example a weekly conference call to share skills, updates or tips. Bulletin boards and forums manned by staff ensure there is always someone nearby to help. This reduces frustration and improves trust in your brand and your campaign.
Action : Complement your product learning resources with interactions with real people in real time. Be there for them!
Derived from Rahaf Harfoush, Yes We Did