Speakers Business Models
What is a Speakers Business Model? A speakers business model is a way of operating a business for a professional speaker. Every business has a business model. It’s how you run your business. Popular examples include a retail store or an online store. They’re both stores but they run their business differently – they operate […]
How to be the Apple of Your Industry
How would you like to be like Apple? They are one of the most successful companies on the planet. They make beautiful things. They have an uber-loyal fan base. And, they make massive profits. Your challenge is not to copy Apple, it’s to be the Apple of your industry. It’s to be the organisation with […]
How to Create Your BIG Idea
Leaders go beyond the job at hand. They offer direction, show clarity and inspire their clients. But how many of us do this? Mostly, we are more interested in leading them to a sale to benefit us. To be the leader in your market you need a Client Leadership Program. That’s right, a program that […]
How to Make Money From Content Marketing
How to Make Money from Content Marketing in 28 Days by Sharing What You Already Know Creating and sharing your expertise through Content Marketing is the new way to attract your ideal customers. It’s low cost or no cost, positions you as the expert and it generates leads 24 hours a day. In this 60 […]
How to Create a New Income Stream
If you’re already writing an occasional blog, have an e-book or are active on Facebook you might be wondering how to take your Content Marketing to the next level. And, that next level may be to create a new income stream that not only attracts your ideal customer it also irons out the wrinkles in […]
How to Attract Your Ideal Clients – Webinar
How’s business? Do you have enough clients? And, are they your ideal clients? Previously, we might have advertised to sell our services and attract clients. Today, with the rise of the internet, how we buy things has changed. Mostly, we ignore advertisements. We know they’re biased. Instead, we seek out information from experts willing to share their […]
Strategic Innovation and Business Model Design
Book Rapper Public Webinar Can’t enough around innovation and business model design? Well, here’s one more thing… Last week we released the first issue in our new Book Rapper series: “The Business Model Game” It’s derived from Alexander Osterwalder and Yves Pigneur’s book Business Model Generation. And, this week we had our subscribers webinar discussing […]
Seven Big Ideas You Can’t Ignore in 2012
What are the big ideas that are going to have the biggest impact on you and your business in 2012? Is it social media and Google+ or Pinterest? Is it the demise of the US and the rise of BRIC? Is Julia Gillard a big idea? What about Wikileaks? What impact will this have on […]
How to Create Your BIG Idea – Slideshow
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business. Here’s the slides plus the audio recording from our recent webinar where you’ll learn: • Which of the Four Big Ideas is best suited to you • […]
How to Create a Persuasive Webinar
I love the work of Chip and Dan Heath! I love their work so much I did not one, but two Book Rapper issues on their work. We rapped both of their bestselling books: Made to Stick and Switch. Made to Stick is all about designing your message so people get it – quick, easy […]