A surprisingly simple guide to Content Creation
What is content creation and why is it important? Content creation is the opportunity of a lifetime. You might not realise this, but you are living in a golden age. You have been gifted the opportunity of a lifetime that previous generations have never had before. And it all comes down to content creation. It’s […]
Brett Jarman – Expert Leverage with Teams, Systems, Content
Brett Jarman Brett Jarman from Help Me Leverage talks about two powerful ways to Expert Leverage so you can earn more and work less: Build systems to automate your actions; and Build teams to leverage your time. Brett Jarman’s business helps high-value experts, produce, promote and monetize their content. His niche area is a business […]
Marketing Conversations
Previously we shared the three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Today we want to share the six phases of conversation. It’s a conceptual framework and direction map for where marketing is heading and a replacement for the traditional 4Ps of Marketing – Product, […]
Content and Conversations
What’s a conversation without content? … Uh … Silence. Mmm… Content is important, right? Previously content was mostly created by corporations. Now everyone’s involved. Here’s three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Creation What’s motivating consumers to produce content? They’re becoming the new ‘mass […]
Content Creation: 5 Ways To Attract New Clients
Content Creation One of the best ways to attract new customers to your website and your business is through Content Marketing. Essentially, you share something of value to your potential audience. If you add enough value over time, some of these people may become your clients. To make this happen you have to be in […]
How to Make Money From Content Marketing
How to Make Money from Content Marketing in 28 Days by Sharing What You Already Know Creating and sharing your expertise through Content Marketing is the new way to attract your ideal customers. It’s low cost or no cost, positions you as the expert and it generates leads 24 hours a day. In this 60 […]
Are you stealing someone’s time?
What do four men do when they have spare time on their hands? They stand on a Melbourne street in the crisp morning air at 7:18 and wait for a parking meter. Not a parking space, a parking meter. I was one of them. We’d all parked our cars and were waiting for the parking […]
How to Attract Your Ideal Clients – Webinar
How’s business? Do you have enough clients? And, are they your ideal clients? Previously, we might have advertised to sell our services and attract clients. Today, with the rise of the internet, how we buy things has changed. Mostly, we ignore advertisements. We know they’re biased. Instead, we seek out information from experts willing to share their […]
How to Attract Your Ideal Customers
How’s business? Do you have enough clients? And, are they your ideal clients? Previously, we might have advertised to sell our services and attract clients. Today, with the rise of the internet, how we buy things has changed. Mostly, we ignore advertisements. We know they’re biased. Instead, we seek out information from experts willing to share their […]
Are you Focussing on the Wrong Thing?
A Fitness Trap I’ve just come back from the gym. I’m a gym-junkie. I go 4-5 times a week. And, typically, when I talk to people at the gym or about the gym a familiar question gets asked: Are you trying to lose weight or put on weight? I find this an odd question. I’m not really […]