How to Build a Business that Generates Leads for You
Here’s the links to the entire series of posts from the Book Rapper issue Your Referral Trumpet. This issue is derived from John Jantsch’s book The Referral Engine. Book Rapper Summary: Your Referral Trumpet Book Rapper Review: The Referral Engine Seven Principles for Building Referrals How to Build a Referral Culture The First Secret to […]
How to Create Strategic Referral Partners
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) The obvious place to source referrals is through your existing customers. A less obvious and potentially more lucrative opportunity is to form a network of business owners who cater to the same Ideal Customer. Who else serves your Ideal […]
How to Create a Customer Referral Network
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) The obvious place to source referrals is through your existing customers. Instead of thinking of individual referrals consider ways to generate multiple referrals. Customer Network Referrals The key to building a referral network through your customers is to design […]
How to Create A Marketing Plan That Inspires You
Most marketing plans are designed for implementation. That’s important. And, it’s not enough. How many times have you known what needs to be done and not done it? A dry, dull, mechanical plan will do that to you. An alternative is to write your Marketing Plan as a Manifesto. In this way, you will be […]
How to Educate Your Customers with Content
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) Content is the new fuel for lead generation. Use it to educate your prospects to sample your wares; for your customers to learn how to grab the most value from your product/service and to instruct your advocates how best […]
The Ideas Marketing Seminar Series
Late last year we trialled a couple of 3 hour seminars. And, based upon this success we’re going to run some more… It’ll be a similar format to the previous seminars. They’ll be 3 hours in length. They’ll be run as small-group sessions with between 6-10 people. Two seminars will be held on each day. […]
Converge Face to Face and Online
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) Most traditional businesses rely on face to face contact to attract customers and provide service. Today, technology focussed businesses do most of the marketing and service delivery online. Both are useful. And, together they’re potent. The Four Ps Meet […]
Seven Steps to Define Your Referral Touchpoints
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) If you’re going to start with the referral in mind and the lifetime value of the customer, then every single point of contact and influence with them needs to be considered. Here’s seven steps to include as you build […]
The Book Rapper Webinar Series 2012
Following from the success of our webinars from last year we’re launching a series of new webinars for this year. We will be continuing with our Book Rapper series of webinars. These will be complimentary webinars. You can attend and participate in the live events or if you register you can also listen to the […]
The Second Secret to Securing Referrals
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) There are two critical elements of securing referrals. In our previous post in this series we considered the need to Clarify Your Core Difference. And, the second is to get really clear on what you Ideal Customer looks like. […]