Seven Steps to Business Model Innovation
Recently, I ran a webinar with organisational strategist Norman Chorn on Business Model Innovation. It was an extension to the Book Rapper issue The Business Model Game, as derived from Alexander Osterwalder and Yves Pigneur’s fabulous book Business Model Generation. Whilst the plan was to share our full recording, Camtasia has spat the dummy again […]
Four Reasons to Run a Webinar Series
I’m often asked how successful my webinars are… Usually the question is directed at finding out how many people attend my webinars. Whilst this is important it depends on your strategy as to whether this is the key measure of success. Here’s four ways to measure the success of your webinars… 1 The Invite Being […]
Six Books I Like
Here’s six books that I like. And, it’s likely that one of these six will be RAPPED in our next Book Rapper issue. Leave your comment below as to which one appeals to you… 9 Things Successful People Do Differently Plus : Succeed : How We Can Achieve Our Goals Leadership Category : Self Leadership […]
Strategic Innovation and Business Model Design
Book Rapper Public Webinar Can’t enough around innovation and business model design? Well, here’s one more thing… Last week we released the first issue in our new Book Rapper series: “The Business Model Game” It’s derived from Alexander Osterwalder and Yves Pigneur’s book Business Model Generation. And, this week we had our subscribers webinar discussing […]
The Book Rapper Promotional Postcards
The four essential elements to create a Promotional Postcard Promotional postcards are a great way to stand out in an era of digital technology and social media because they are counter to or opposite to what most people are doing. In this example, I share a recent promotional postcard I created for the Book Rapper […]
How to Create a Promotional Flyer
I’ve been creating a promotional flyer for Dale Beaumont’s Business Blueprint conference that I’m attending this week in Sydney. Thought I’d share my line of thinking for how I’d created my flyer… What’s My Objective? Before I design anything I always what to know what I’m out to achieve. You need this to focus your attention […]
Books Just Merged With Everything
Following from our previous post “The Outside the Book“, I want to explore the comment by Gihan Perera. Gihan mentioned “documents with interactive multimedia”. It prompted me to think of two sources… 1 Marshall McLuhan Most famous in the 1960’s for his book “The Medium is the Massage”. Still worth reading today! He’s been one of […]
Stop Doing That and Start Being Effective
Your Invitation to our next and possibly last Ideas Lunch… Be More Effective In today’s world there is an ever increasing rate of work. We have moments of stress, confusion, anxiety or possibly worse. How do we cope with these days? Is there a way to find the “calm in the storm”? Is there a […]
Think Outside The Book
Following from our previous post “Can a Book Summary Be Worth More Than The Book?” we ask all our authors reading this: Why are you writing your book? From an author’s point of view, you may dearly love everyone to read your book from cover to cover. However, which is better… for one person to […]
Chip Kidd talks about Book Cover Design
How do you design a cover for a book? I’ve confronted this challenge a number of times with my dozen books. The obvious thought and the default for many books (you only have to look at your own library of books) is to simply put the title in big bold letters on the cover, add […]