Bucket List with Trav Bell

Trav Bell - The Bucket List Guy

Bucket List with The Bucket List Guy Trav Bell Welcome to Episode 022 of the Ideas Architect Podcast. Our Topic: Bucket List Today we’re talking about Bucket Lists with the world’s No1 Bucket List Expert Travis Bell. Trav has previously been involved in the personal fitness training industry. He built a suite of training centres […]

Sell Your Ideas: Six Success Principles

Sell Your Ideas

Sell Your Ideas: Six Success Principles for Giving Your Idea a Potent Twist Welcome to Episode 021 of the Ideas Architect Podcast. Our Topic: Sell Your Ideas Geoff McDonald shares a Book Rapper recording from one of his favorite books. In this episode Geoff takes the ideas from the brothers Chip and Dan Heath’s best […]

Marketing Partnerships with Simone Novello

Simone Novello, PartnerUp

Marketing Partnerships are when two organisations work together to achieve a marketing goal. Today we talk with Marketing Partnership expert Simone Novello from PartnerUp. This is Episode 20 of the Ideas Architect Podcast. Our Topic: Marketing Partnerships Why find 1000 customers when you can find 1 person who already has 1000 customers. That’s the fundamental […]

Context: How to Drive Action

Product Plan - Retirement Plan -Holiday

How is a Manifesto different from a Mission and Vision Statement? In part one, we talked about ‘Who is it For?’ And, here we discuss the second big difference… the context they set. The End of Things As the terms suggests, the Vision or Mission Statements define the place we want to finish up. If […]

Mission and Vision Statements Versus Manifesto

Manifesto Project - How to Write a Manifesto

THE question that I’m asked the most about manifestos is: How are they different to a mission statement or a vision statement? My usual answer tends to focus on two things: Who they’re for and what they’re about. Mission and Vision Statements The big problem with Mission and Vision Statements is that they are usually […]

Stories, Legends and Communities with Andrew Melville

Andrew Melville

Our latest interview with Andrew Melville. Episode 019 of the Ideas Architect Podcast. Our Topic Andrew Melville is a master of communication. With a background as a journalist, in PR, as a radio show host, community worker and university lecturer he’s tackled communication from many angles. Add to this his empathy for and understanding of […]

Content Marketing Strategy: Six Ways to Make Money

Make Money From Content Marketing

Content Marketing Strategy – Six Business Models to make money from your content. Episode 018 of the Ideas Architect Podcast. Our Topic: Content Marketing Strategy Creating and sharing your expertise through Content Marketing is the new way to attract your ideal customers. It’s low cost or no cost, positions you as the expert and it […]

Marketing Plan: Manifesto Style

How to Create a Marketing Plan that Inspires You. Episode 017 of the Ideas Architect Podcast. Our Topic: Marketing Plans That Inspire We marry the idealism of a manifesto with the practicality of creating your marketing plan. In particular, we explore the nine principles of the Manifesto Manifesto with well-known examples. And, we leave you […]

Wicked Thinking: How to Resolve Complex Problems

Can Wicked Thinking Resolve Climate Change?

Wicked Thinking: How to Resolve Complex Problems. Episode 016 of the Ideas Architect Podcast. Geoff McDonald shares a Book Rapper recording. In this episode he takes the ideas from Eric Knight’s book Reframe: How to Solve the World’s Trickiest Problems and raps them for you in under 30 minutes. Our Topic: Wicked Thinking We live […]

Malcolm Gladwell: The Secret to his Success

Malcolm Gladwell

What makes someone successful? In particular what makes Malcolm Gladwell (Author’s Website) so successful? He’s written four New York Times best sellers and it’s likely his most recent publication David and Goliath (Amazon) will follow suit. Haircuts One story I’d heard was that his career took off when he grew his hair. Instead of simply […]