Book Rapper Review: Word of Mouth Marketing
The Book Andy Sernovitz, Word of Mouth Marketing: How Smart Companies Get People Talking, Kaplan Publishing, New York, Revised Edition, 2009. Précis Word of Mouth Marketing is a low-cost, simple way to build upon the things that people are already saying about you and your business. Features ? Plenty of anecdotes, examples, case studies and […]
Book Rapper Review: Viral Loops
The Book Adam L Penenberg, Viral Loop: The Power of Pass-It-On, Hodder and Stoughton, London, 2009. Précis Business growth doesn’t need to be linear anymore. Instead, it can be exponential. If you want to multiply the value and quantity of your customer base in a very short period of time create viral loops, networks and […]
Book Rapper Review : Linchpin
Book Rapper Book Review : Linchpin Previouslyhttp://www.bookrapper.com/2010/04/purple-you-your-new-career.html The BookSeth Godin; Linchpin: Are You Indispensable?; Penguin Group; New York; 2010. Précis It’s not enough just to show up at your job anymore.The world of work and commerce has become too competitive for that.A Linchpin is the vital, essential, pivotal element that holds things together.You need to […]
Book Review: The Starfish and the Spider
Book Review: The Starfish and the Spider Ori Brafman & Rod A. Beckstrom; The Starfish and the Spider; The Unstoppable Power of Leaderless Organizations, Portfolio (Penguin), London, 2006.During the Cold War, the Americans and the Russians were engaged in an escalating battle of espionage and defence.It was thought impossible that a plane could get anywhere […]
Book Review: Don’t Picture Me Naked
Book Review: Don’t Picture Me Naked by Michelle Bowden How long does it take to write a book? I wrote my first book in two weeks.My second took one week and I wrote The Cuckoo in a single day. Michelle Bowden took ten years to write her book Don’t Picture Me Naked! Now, this is […]
Hot Books For 2010
Hot Books for 2010Let’s start the new year with some hot books to look out for. I’ve got my crystal ball out to look for books that will have an impact in 2010. Firstly, a word of warning: I’ve only read the first book. I have purchased the second one. And, the rest… I’m going […]
Best Books of the Decade
Best Books of the Decade What better way to round out the decade than declare the best books I’ve read during this time.So, how do you choose the best books you’ve read? I felt I had to go with the ones that have changed how I see the world and how I act in it. […]
10 Hot New Books from Book Rapper’d Authors
10 Hot New Books from Book Rapper’d AuthorsMany of the authors of books we’ve rapped are serial offenders. They keep writing more books! So, here’s a list of new books from the authors of ones we’ve covered in previous Book Rapper issues. Note, the dates… a couple are so hot they haven’t been released just […]
Review: Gary Vaynerchuk ‘Crush It!’
Review: Gary Vaynerchuk: Crush It! Why Now is the time to Cash in on your Passion Who said you had to be a great writer to create a great book? In another example of ‘the world has changed’ Gary ‘I can’t write’ Vaynerchuk has just produced a worthy best seller with his first book. Of […]
Made to Stick and the Sticking Point – Update
The Made to Stick book has become a classic. I know that because it now has it’s own Wikipeda page. Now, that’s an interesting measure of SUCCEs… Frank Sinatra sang about New York, ‘If you can make it there, you can make it anywhere’. Perhaps, Wikipedia has now replaced New York as the centre of […]