Our Must Read Business Books List

Hopefully, by now you’ve worked it out. Our previous post 12 Must Read Business Books was an April Fools Day Hoax. Hope you got a laugh, I know I did creating the list. If you want more, here’s a link to the Top 100 April Fools Hoaxes of All Time or here’s our 10 Hot […]

12 Must Read Business Books

Here’s the Book Rapper 12 Must Read Business Books for April 2009… Good to Broke: Why some companies completely mess things up and others don’tJim Collins The Zero Hour Work Week: How to spend your time waiting for the Post-Global Financial Meltdown recoveryTimothy Ferriss Book Yourself Silly: The fastest, easiest and most reliable system for […]

The Five Most Important Questions

Just finished reading Peter Drucker’s The Five Most Important Questions. It reminds me of an old story… A business executive returns to college to meet up with his favourite professor who is approaching retirement age. The exec arrives a little early and sits in on the last part of the professor’s lecture. Later over coffee, […]

Free Chris Anderson!

No he’s not in jail. At least not that I know of…Chris Anderson, author of “The Long Tail” is working on his next book “Free” – due out in 2009.As is usual for most authors, a second book is going to be a continuation of their first in some form and Anderson follows this path. […]

Daniel Pink Goes Manga

Daniel Pink, author of Free Agent Nation (Amazon) and A Whole New Mind (Wikipedia) has written a manga comic. It’s illustrated by the award winning Rob Ten Pas. “The Adventures of Johnny Bunko” is touted as ‘America’s First Business Manga’. In the spirit of the One Minute Manager or Who Moved My Cheese, Johnny Bunko […]

Book Rapper’s Hot Books for 2009

Here’s the Book Rapper Hot Books for 2009. Here’s my Top Ten list of the books I want to be reading that reflect the biggest issues of our time… Authenticity The Book: Joe Pine & Jim Gilmore, Authenticity The Hot Idea: As consumers crave experiences fake ones don’t count. If your product and service is […]

Book Rapper Hot Books Hot Trends 2008

Make Money From Niches Derived from Chris Anderson’s The Long Tail The Hot Idea: Digitalization has lowered the profit barrier meaning we no longer need to rely on creating big selling blockbuster products. Instead, small profitable niches become a safe and reliable way to riches. Author’s blog: http://www.thelongtail.com/ Book Rapper: http://www.bookrapper.com/1_The_Long_Tail.html How to Think Right […]

Gandhi and the Starfish

I watched one of my favourite movies last night… the 1982 spectacular ‘Gandhi‘. Yep, it’s now 26 years old and given it won 8 Academy Awards it might be worth a look simply because it’s a good movie. It’s presented in pseudo documentary style and I presume, given it’s a Richard Attenborough movie, that’s it’s […]

Meatball Sundae – The New Marketing by Seth Godin

Seth Godin - Short Blog Posts

What business are you in? Marketing delivers the answer to that and marketing just changed! A short summary of Seth Godin’s book, Meatball Sundae. We rapped this book as part of the Book Rapper book summary series. 14 Marketing Trends 14 trends are redefining marketing. These trends are transforming businesses that have the right products […]