Here’s our second slideshow RAP of We Blog: How to Create Your Own Media Channel.It’s derived from Michael A Bank’s Blogging Heroes. This RAP looks at “Why Blog?” Three main reasons for blogging: Self Expression Create Your Own Media Channel Connect to our Species Have a click through, it only take 4 minutes, and let […]
Author Archive | Geoff McDonald
We Blog – How to Create Your Own Media Channel
Too many words, too little time to read them all. Sound familiar? This blog has been guilty of a word-avalanche and it’s time to explore alternate fields. Here’s our first foray into alternate media, a slideshow… An introduction to We Blog: How to Create Your Own Media Channel.It’s derived from Michael A Bank’s Blogging Heroes. […]
Obama: The First Social Networking President
Tomorrow is the big day. Barack Obama is inaugurated as the 44th US President and the first black president. Being the first black president is a spectacular achievement in a country where many did not believe it was possible in their lifetimes. It seemed so unlikely only 12 months ago and here we are, it’s […]
Do Facebook Friends Count?
I love Seth. Seth Godin that is. He says smart things in simple ways. His books and writings are simple translations of what’s happening out there in web land and what it all means for your marketing efforts. Our third issue of Book Rapper “Marketing Now-How” is a marketing plan derived from Seth’s book Meatball […]
Free Chris Anderson!
No he’s not in jail. At least not that I know of…Chris Anderson, author of “The Long Tail” is working on his next book “Free” – due out in 2009.As is usual for most authors, a second book is going to be a continuation of their first in some form and Anderson follows this path. […]
Daniel Pink Goes Manga
Daniel Pink, author of Free Agent Nation (Amazon) and A Whole New Mind (Wikipedia) has written a manga comic. It’s illustrated by the award winning Rob Ten Pas. “The Adventures of Johnny Bunko” is touted as ‘America’s First Business Manga’. In the spirit of the One Minute Manager or Who Moved My Cheese, Johnny Bunko […]
Book Rapper’s Hot Books for 2009
Here’s the Book Rapper Hot Books for 2009. Here’s my Top Ten list of the books I want to be reading that reflect the biggest issues of our time… Authenticity The Book: Joe Pine & Jim Gilmore, Authenticity The Hot Idea: As consumers crave experiences fake ones don’t count. If your product and service is […]
Book Rapper Hot Books Hot Trends 2008
Make Money From Niches Derived from Chris Anderson’s The Long Tail The Hot Idea: Digitalization has lowered the profit barrier meaning we no longer need to rely on creating big selling blockbuster products. Instead, small profitable niches become a safe and reliable way to riches. Author’s blog: http://www.thelongtail.com/ Book Rapper: http://www.bookrapper.com/1_The_Long_Tail.html How to Think Right […]
The Great Web 2.0 Distinction
Web 2.0 is big. I don’t need to tell you that. I often find myself talking about it to people who simply don’t get it. They think Facebook, LinkedIn and YouTube are a waste of time. Perhaps they’re right or perhaps they’ve been left behind… I’m currently reading Sarah Lacy’s book on Web 2.0. She’s […]
Crowdsourcing Sources for the Crowd
Here’s a follow-up to our earlier RAP on crowd-sourcing “The Bees Wees“…Crowdsourcing is the “act of taking a job traditionally performed by employees and outsourcing it to an undefined, generally large group of people in the form of an open call.” This is the term and definition created by journalist Jeff Howe in an article […]