How to Attract Referrals
How to build a business that Generates Leads and Referrals for You How to build a business that generates leads and referrals for you is based on the Book Rapper summary of John Jantsch’s book The Referral Engine. [Updated and Edited 10 May 2022]. The Big Idea Too often referrals are a BTW – “By […]
How to Build a Business that Generates Leads for You
Here’s the links to the entire series of posts from the Book Rapper issue Your Referral Trumpet. This issue is derived from John Jantsch’s book The Referral Engine. Book Rapper Summary: Your Referral Trumpet Book Rapper Review: The Referral Engine Seven Principles for Building Referrals How to Build a Referral Culture The First Secret to […]
How to Create Strategic Referral Partners
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) The obvious place to source referrals is through your existing customers. A less obvious and potentially more lucrative opportunity is to form a network of business owners who cater to the same Ideal Customer. Who else serves your Ideal […]
How to Create a Customer Referral Network
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) The obvious place to source referrals is through your existing customers. Instead of thinking of individual referrals consider ways to generate multiple referrals. Customer Network Referrals The key to building a referral network through your customers is to design […]
How to Educate Your Customers with Content
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) Content is the new fuel for lead generation. Use it to educate your prospects to sample your wares; for your customers to learn how to grab the most value from your product/service and to instruct your advocates how best […]
Converge Face to Face and Online
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) Most traditional businesses rely on face to face contact to attract customers and provide service. Today, technology focussed businesses do most of the marketing and service delivery online. Both are useful. And, together they’re potent. The Four Ps Meet […]
Seven Steps to Define Your Referral Touchpoints
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) If you’re going to start with the referral in mind and the lifetime value of the customer, then every single point of contact and influence with them needs to be considered. Here’s seven steps to include as you build […]
The Second Secret to Securing Referrals
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) There are two critical elements of securing referrals. In our previous post in this series we considered the need to Clarify Your Core Difference. And, the second is to get really clear on what you Ideal Customer looks like. […]
The First Secret to Securing Referrals
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) There are two critical elements of securing referrals. The first is to be really clear on what you do – and know how to communicate this in terms your customer will understand. Clarify Your Core Difference Your Core Difference […]
How to Build a Referral Culture
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) Having a referral system may mean you’ll never have to make cold calls again. And, the even bigger opportunity is to build a great business. To do this design a referral culture that includes systems, processes and your team […]