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Valentine's Day - Rose

Valentines Day and Ideas Marketing

Today is the 14th of February and generally celebrated as Valentines Day – the day when lovers express their love for each other by sharing gifts. And, for me, it’s a perfect opportunity to show my love for ideas by presenting an Ideas Marketing case study in honour of this special day. The Back Story…

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Australian Flag

Australia and Ideas Marketing

  How do you design a country? That might seem like an odd question. And, it’s only because the opportunity to do so doesn’t come around very often. Following on from our previous blog post for Australia Day, here’s a podcast version applying the Ideas Marketing framework to Australia. We discuss: Manifesto – what is…

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Australian Flag

Australia – Ideas Marketing Case Study

Given today is officially Australia Day, I thought it would be appropriate to do an Ideas Marketing case study on an entire country: Australia. That’s right… Ideas Marketing can be used to design build and sell a country! That might sound like a strange thought: to design a country. And, it’s what happens at some…

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The Eight Elements of Ideas Marketing

Ideas Marketing Case Study

Previously, I created a case study to demonstrate how Ideas Marketing could be applied to Tess Nobile’s idea for Paint the Town Green and ‘creating ideas to forward the greater good’. It has sparked some interesting and exciting conversations since! Today I wanted to share my own case study of how I’m looking to use…

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Paint the Town Green

Paint the Town Green

Ideas Marketing Case Study Yesterday I posted about Ideas Marketing and the eight elements that bring your ideas to life. Today, I want to share an example of how to do this. I had a host of examples for this and I’m actually the most excited about one that doesn’t exist right now. A recent…

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The Best Social Media Case Study

When I talk to clients and colleagues about social media, there is one question that almost always gets asked: “Can you suggest some examples that are like our situation?” My impolite answer is usually “No.” Well, I don’t usually say this, and I most certainly don’t just say that. My interpretation of what is really…

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1000 Manifestos Postcard Case Study

Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate. Case Study: Geoff McDonald, 1000 Manifestos Fridge Test: I think this is a great image! Of course I would say that… I took the photo and it’s my postcard. Would you put…

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Partnerunning Postcard Case Study

Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate. Case Study: Andrew and Sue O’Brien, Partnerunning Fridge Test: An elegant clear image. Fridge worthy? I would. Simple statement supports the image. Next Step: Some general points of contact via websites, Facebook…

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Optimism Zone Postcard Case Study

Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate. Case Study: Helen Macdonald, Optimism Zone Fridge Test: Would you put this image on your fridge? I would. It’s a gorgeous photo of sunflowers. Plus it has a simple message that is…

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Manifesto Score Case Study: Ban Comic Sans

Our first Case Study using the Manifesto Score… Manifesto: Ban Comic Sans Created by: Holly and David Combs Source: http://bancomicsans.com Score: 5 out of 9   Manifesto Analysis YES Manifestos are primal: Yes, they clearly have a manifesto. YES Manifestos terminate the past: Yes, end the use of Comic Sans NO Manifestos create new worlds:…

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