Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate.
Case Study: Helen Macdonald, Optimism Zone
Fridge Test: Would you put this image on your fridge? I would. It’s a gorgeous photo of sunflowers. Plus it has a simple message that is not trying to sell you something.
Next Step: This is a great example of a next step. It only invites you to do one thing – visit the Optimism Zone Facebook page. It’s simple, specific and direct. And, best of all, it gives you a concise why as to why you might take this action.
Translation Text: This is Helen’s Manifesto. It provides context and meaning to the image and the call to action.