Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate.
Case Study: Geoff McDonald, 1000 Manifestos
Fridge Test: I think this is a great image! Of course I would say that… I took the photo and it’s my postcard. Would you put this on your fridge?
Next Step: A general reference to blogs, Facebook, Twitter and website.
Translation Text: Provides an introductory paragraph to give context and meaning. Then lists nine principles for creating your manifesto. In hindsight a more specific blog link would have been better as a next step.