The C Word: Copyright and the Book Rapper Experience
The Number One Question I’m Asked… I often get asked by people about Book Rapper and copyright issues… Here’s my round-about, in-depth, multiple viewpoint response… Before I started Book Rapper, I spoke to a few people, including an IP lawyer, some authors and an Editor at a major publishing house. Generally I was told copyright is […]
Chip Kidd talks about Book Cover Design
How do you design a cover for a book? I’ve confronted this challenge a number of times with my dozen books. The obvious thought and the default for many books (you only have to look at your own library of books) is to simply put the title in big bold letters on the cover, add […]
The Best Social Media Case Study
When I talk to clients and colleagues about social media, there is one question that almost always gets asked: “Can you suggest some examples that are like our situation?” My impolite answer is usually “No.” Well, I don’t usually say this, and I most certainly don’t just say that. My interpretation of what is really […]
Three Ways to Attract More Clients
How do you attract your clients? Here’s three ways you could attract more clients… 1 Content Marketing Book Rapper issues have now been downloaded more than 48,000 times! And that’s only the ones directly downloaded from the Book Rapper website. Many more have been passed along by readers or downloaded from other sites. Plus, I […]
What Are You Building With Your Blog?
I’m often asked, “How can you justify the time, effort and energy to blog everyday?” Here’s four ways I could respond… 1 I’m not writing a blog, I’m writing a book Generally, I’m writing about stuff that I will at some point collect into a book, ebook, online course or something similar. So… how many […]
A Big Problem for Many Authors That’s Easily Avoided
Following on from our previous post: Big Opportunities for Authors to Spread Their Message Further and Deeper, I want to point to a conceptual problem for many authors. Writing and publishing your book is like having a child. It can take at least as long to produce and then you become very proud and very […]
Big Opportunities for Authors To Spread Their Message Further and Deeper
Seth Godin is a master at saying it better than me! He has the knack for speaking in simple, easy to digest words. And, in his recent post Information Density, he nailed the whole point of Book Rapper. And, a BIG opportunity for authors. Providing Choice Seth was talking about choice for customers. How much […]
How to Interact With Your Followers, Fans and Customers
In our previous blog, I admitted that I’d been ignoring fans, follows and customers. And, just in case, you’ve been doing something similar, here’s some things I’m going to do about it that you can steal and adopt for your own purposes. Twitter When someone follows send a direct message with a thank you note, […]
Are You Ignoring Your Customers?
I realised something alarmingly obvious the other day. It shocked me, surprised me and shook me to my boots. I realised I was ignoring my friends, followers and fans. If I was running a retail store, it would be like having a potential customer enter the store and not walking up to them to ask […]
How to Steal Great Ideas From Other Bloggers
One of the best ways to find great new content is to steal it from other bloggers. And, with digital content it’s so easy to steal things. Let me clear… I’m not talking about piracy here. Piracy is when you take something that is not yours and you use it or re-distribute it without permission. […]