I realised something alarmingly obvious the other day. It shocked me, surprised me and shook me to my boots.
I realised I was ignoring my friends, followers and fans.
If I was running a retail store, it would be like having a potential customer enter the store and not walking up to them to ask them what they need.
It started to dawn on me on Twitter. I had a bunch of people following me. And, this was annoying me because it meant there was another email in my email box saying @followyou had followed me. I went into the Twitter settings and was about to turn these emails off.
And, then I stopped and thought. This doesn’t make sense. I’ll keep these emails coming.
Then, it dawned on me again when I noticed I was getting all these emails about people signing up to my Book Rapper newsletter. I was ready to delete them all.
Then, it finally clicked. This is what social media is all about! This is what building a community is all about.
Talk about miss the point! It’s pretty obvious in hindsight isn’t it?
I apologise to those of you who have followed me on Twitter or subscribed to Book Rapper. If you have recently, I’ll be in touch.
My question for you is this:
Are your ignoring your customers?
Or, more importantly:
Are you engaging with the people who are expressing an interest in what you do?