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How to create your brand to attract a cult-like following

The Power of Us

The Power of ‘Us’

Previously, I wrote about my word for the year ‘Us’. And, I’m already finding it’s working it’s way into my daily thoughts and my plans for this year. Here are four ways you can use this to your advantage: 1 Include Others I’m now actively looking for ways to include others rather than playing my…

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Seth Godin

Lunch with Seth Godin

Recently I had lunch with Seth Godin courtesy of my good friend Bill Jennings. I’d like to say it was just me and Seth and… It was in a room with 300 others at a Business Chicks event in Melbourne. As usual for me watching a live presentation I’m always tracking both ‘how’ they do…

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Crowds and Brands

The One Thing Every Brand Needs

Crowds I was flicking through some magazines at the local library today and came across National Geographic. Usually, I only see this visually beautiful magazine at the dentist when they’re a few years old. Anyway, in flicking through a recent issue (February 2014), I came across a very interesting article about crowds. The article Karma…

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Customer Survey

10 Things I Learnt From My Customers

Recently I surveyed my customers using Survey Monkey to find out what the major issues in their businesses are. Here’s the top 10 things I learnt from their responses. 1: Time The biggest frustration for most business owners revolves around time. Half of the people that responded to our survey said the lack of time,…

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The Key to Brand Success

After a rough start, my day got better. And, then… crash, bang, dddddiiiiiii, booooommp… I finished the night sleeping in a bathroom! Earlier I spoke about my bad day and the three simple things to do to create a great brand. Now, to add a powerful extra chunk… When I book a flight I expect to fly. When…

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What Sells CEOs on Social Networking?

I read a great article today I wanted to share with you. It’s called ‘What Sells CEOs on Social Networking‘. It’s an interview between David Kiron, executive editor of Innovation Hubs at MIT SMR and MIT Sloan’s Andrew McAfee. In 2006, McAfee coined the termed “Enterprise 2.0” as a way of describing the impact of…

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