How Mobile Computing Changes the World
What is Mobile Computing? Mobile computing is a new form of technology that is driving major changes in how we do things. When we talk about ‘computing’ most of us think of a desktop computer. But mobile computing is both laptop and smartphone and both now have computing power that was equivalent to desktop computers […]
Four Digital Entertainment Shifts
The Rise of Digital Entertainment As with all industries, the rise of digital technology has reshaped digital entertainment. Previously, the big media players controlled entertainment. They told us what to watch and when to watch it. Now we want to be entertained here and now – when and where we want it. Plus, we have […]
5 Ways Mobile Transforms Health
Mobile Health If you’re thinking your mobile phone is changing the way we do almost everything, then you’d be right. Here are five ways that mobile technology is transforming the health industry. Health care in the US accounts for 17% of GDP. And, whilst they pay more for health, life expectancy remains below most of […]
The Rise of Mobile Computing
Mobile computing? It doesn’t seem that different to what we’ve had for a while. So what’s new now? And, why is this such a significant trend? If you want to ride the wave, you first need to understand it. Here we define mobile computer, why it’s special and a new wave of opportunity. More Than […]
The End of Translation
Today, the technology of virtual augmentation is about to kill off one big part of the need to learn a language. Virtual Augmentation means that graphic or virtual images are overlaid on top of live pictures. A simple example would be watching sport when the score is displayed at the same time as you watch […]
Marketing Trends
This is an extract from the Book Rapper issue Marketing Now-How which is derived from Seth Godin’s brilliant book Meatball Sundae. 14 Marketing Trends Fourteen trends are redefining marketing. What’s the Big Idea Attract the Interested Slice and Dice Strengthen AND Outsource Scarce OR Abundant Cheap OR Best Hits to Niches Infinite Channels Authentic Stories […]
The Four Skills of Wellbeing
I’ve just returned from my mindfulness study group lead by Mark Molony. Tonight we watched a video featuring Richard Davidson. He’s the professor of psychology and psychiatry at the University of Wisconsin-Madison as well as as the founder and chair of the Center for Investigating Healthy Minds at the Waisman Center. Davidson is best known […]
14 Marketing Trends for Thriving in the Digital Era
Marketing Trends Marketing trends emerge when the rules of marketing change. And marketing has changed have changed because of the new digital tools. That’s the blunt message from marketing guru Seth Godin in his best-selling book Meatball Sundae. (I summarized as the Book Rapper issue Marketing How-Now). Seth defines 14 marketing trends […]
Overcome Content Saturation
The greatest opportunity of our era is the chance to publish our thoughts and share them with the world via the internet. The inevitable consequence of giving everyone content creation tools is saturation. We’re all now dripping wet in the stuff! As an audience member this can be overwhelming. And, as a content creator this can […]
Marketing Trend: No Gatekeepers
This is marketing trend #14 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Consumer Getting Louder In the Old Marketing world, if you could get published in a popular magazine or get on TV you were set. Everyone would see you if only… The real […]