Are You Ignoring Your Customers?
I realised something alarmingly obvious the other day. It shocked me, surprised me and shook me to my boots. I realised I was ignoring my friends, followers and fans. If I was running a retail store, it would be like having a potential customer enter the store and not walking up to them to ask […]
How to Be A Micro-Celebrity
At the Ideas Lunch today, our presenters were Andrew and Sue O’Brien, also known as the Couple on the Run. They presented a mini-blueprint on how to be a micro-celebrity. A micro-celebrity sits between being a legend in your own mind and being stalked by the paparazzi. Whilst you’re well known in your own niche, […]
Seven Big Ideas You Can’t Ignore in 2012
What are the big ideas that are going to have the biggest impact on you and your business in 2012? Is it social media and Google+ or Pinterest? Is it the demise of the US and the rise of BRIC? Is Julia Gillard a big idea? What about Wikileaks? What impact will this have on […]
How to Steal Great Ideas From Other Bloggers
One of the best ways to find great new content is to steal it from other bloggers. And, with digital content it’s so easy to steal things. Let me clear… I’m not talking about piracy here. Piracy is when you take something that is not yours and you use it or re-distribute it without permission. […]
How to Look After Your Number One Asset
What’s the most important thing in your business? What would you point to as your number one business asset? I’m guessing most of us would immediately think of some of these things… my computer, my car, my phone, my internet connection, my website… These are all important and I’ve got a different answer. Finding Your […]
How to Learn Almost Anything
When you’re in business for yourself there’s always a lot of learning to do. And, this raises a really big and important question: How are you going to learn what you need to learn? At the moment I’m learning about product launches and creating online courses. And, I want to share with you my number […]
How to Get Your Blogs and Writing Done
I’m a follower of Tim Grahl who writes a great blog at Out:think. His byline is “Results driven marketing for authors.” More simply, he’s out to help you sell more books! Recently he wrote a blog titled: 3 Steps to Get Your Writing Done. I’m going to share his three steps and add one more […]
Ideas Lunch : Turn Your Idea Into Business
An inspirational story of turning an idea into a book, a business and a world trip. What started out as a throw-away line has become the life force that drives this amazing couple forward. Andrew and Sue O’Brien are the Couple On The Run and they’re our guest presenters for this month’s Ideas Lunch. Learn […]
Are You A Blogger or a Publisher?
Ed Dale in his email post today linked to Michelle MacPhearson’s one page website PopUpPublisher.com. On this one page website is an 80 second video and an email sign-up box. It’s an interesting model and that’s not what I wanted to talk about here. I love Michelle’s video. Well worth a look. Go check it […]
It’s Not About the Workshop, Seminar, Boot Camp, Conference or Event!
Lance Armstrong book “It’s Not About The Bike” is an inspiring read and can be applied to almost all walks of life. And, in particular in this blog post I want to talk about it in relation to the marketing of your workshop, seminar, boot camp, conference or event. And, while I’m at it, you […]