Susan Weinschenk: 100 Things
Would you believe this is the third book that I’ve read called 100 Things! That’s pretty amazing really given they are all on completely different topics. The first was about Sebastian Terry’s Bucket List and 100 things that he wanted to accomplish in his life. The second was by Dave Bruno who set out to […]
Leadership Trend: Logic and Empathy
This is the fourth of six in a series of self-leadership trends adapted from Daniel Pink’s book A Whole New Mind. Previously in this series were: Function and Design Argument and Story Focus and Symphony Logical thought is a skill that has been crucial for building the world in which we live. It still is. […]
Marketing Trend: Hits to Niches
This is marketing trend #7 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Cheap or Best In the Old Marketing, everything was geared to creating mass market, best-selling, block-buster hits. If you didn’t have a hit you’d failed. Think movies, toys, books, fashion, food, music. […]
Nadine Parkington: Digital Strategy
In Episode 70 of the Ideas Architect Podcast we talk with Nadine Parkington about creating digital marketing strategy in the face of dramatic technological change and disruption from global competition. Nadine Parkington Nadine Parkington is the Founder of Think Nimble who provides digital marketing strategy for established brands. Her core philosophy revolves around the use […]
Leadership Trend 3: Focus and Symphony
This is the third of six in a series of self-leadership trends adapted from Daniel Pink’s book A Whole New Mind. Previously in this series were: Function and Design Argument and Story In the world of the factory and the Industrial Revolution we needed focus and specialisation. Today in our knowledge economy knowing how all […]
The Content Saturation Solution
This is the 4th and final post in a series on Content Saturation. Previously we discussed: The problem of Content Saturation How to Overcome Content Saturation – A Personal Consumption Guide How to Overcome Content Saturation – For Content Creators Today, we tackle the big one… How to Solve Content Saturation. Trumping Google Whilst the […]
Leadership Trend: Argument and Story
This is the second of six in a series of self-leadership trends adapted from Daniel Pink’s book A Whole New Mind. Our first in this series was: Function and Design. Data and information is really useful. However, a reliance only on this will not present a full and engaging argument for persuading others. Plus, it’s […]
Leadership Trend: Function AND Design
This is the first of six in a series of self-leadership trends adapted from Daniel Pink’s book A Whole New Mind. Products, services and experiences need to be functional. That’s presumed. AND, today it’s crucial they also be beautifully designed to engage our emotions. How to be a Designer Here are five things you can […]
Marketing Trends – Cheap or Best
This is the sixth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #3: Slice and Dice Marketing Trend #4: Strengthen and Outsource Marketing Trend #5: Scarce or Abundant Two Marketing Choices In the Old Marketing there was plenty of average products selling for average prices. Beige, beige […]
Marketing Trends: Scarce or Abundant
This is the fifth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #1: What’s the Big Idea? Marketing Trend #2: Attract the Interested Marketing Trend #3: Slice and Dice Marketing Trend #4: Strengthen and Outsource The Flip of Demand and Supply In the Old Marketing, some things […]