Marketing Trends: Scarce or Abundant

Marketing Trends #5 - Scarce or Abundant

This is the fifth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae.

The Flip of Demand and Supply

In the Old Marketing, some things that were scarce are now abundant. For instance, shelf space used to be hard to get because it was in limited physical supply. Thanks to the Internet, shelf space is limitless – just ask Amazon.

In the New Marketing, some things that were abundant are now scarce. For instance, attention. We’re so flooded with messages that you’ve only got 10 seconds to capture my attention on your website or I’m clicking elsewhere. There are 10 million other sites to look at!

It’s difficult to be profitable when what you’re selling is abundantly available. To make a profit you need to be offering something that is relatively scarce so consumers will pay a premium for it.

As mass marketing dies new opportunities based upon changes in scarcity and abundance will emerge. Look out for them.

[Tweet “The flip of supply and demand #marketingtrends #5”]

Source

This is from the Book Rapper issue Marketing How-Now that is derived from Seth Godin’s brilliant book Meatball Sundae.

 

More Updates

Manifesto Definition - What is a Manifesto?

To create a powerful manifesto you have to have a clear manifesto definition. If you want to be inspired every day in your work and

How to write a personal manifesto in five steps

One way to be inspired in life every single day is to write a personal manifesto. Today, I’ll show you how in five simple steps,

Be More Creative Today - Neuroscience

How can you be more creative today? ? Today, I’m giving you a simple neuroscience hack that you can apply to refresh yourself across your