This is the sixth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae.
- Marketing Trend #3: Slice and Dice
- Marketing Trend #4: Strengthen and Outsource
- Marketing Trend #5: Scarce or Abundant
Two Marketing Choices
In the Old Marketing there was plenty of average products selling for average prices. Beige, beige or beige.
In the New Marketing, everything has splintered into two groups: the cheapest or the best.
Either your customers care about your product type or they don’t. For instance, there are wine lovers and people who drink almost anything; there are audiophiles and people who simply listen to music; gadgets gurus (we all know one of those) and people that just want the basics.
If a consumer wants the best they’ll research it. If they don’t care they’ll take the cheapest and easiest option.
Are you going to be the cheapest or the best in your area?
[Tweet “Now there are only two market positions: cheapest or best #marketingtrends”]
This is from the Book Rapper issue Marketing How-Now that is derived from Seth Godin’s brilliant book Meatball Sundae.