Marketing Trends – Cheap or Best

Marketing Trend #6 - Be Cheapest or Best

This is the sixth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae.

Two Marketing Choices

In the Old Marketing there was plenty of average products selling for average prices. Beige, beige or beige.

In the New Marketing, everything has splintered into two groups: the cheapest or the best.

Either your customers care about your product type or they don’t. For instance, there are wine lovers and people who drink almost anything; there are audiophiles and people who simply listen to music; gadgets gurus (we all know one of those) and people that just want the basics.

If a consumer wants the best they’ll research it. If they don’t care they’ll take the cheapest and easiest option.

Are you going to be the cheapest or the best in your area?

[Tweet “Now there are only two market positions: cheapest or best #marketingtrends”]

Source

This is from the Book Rapper issue Marketing How-Now that is derived from Seth Godin’s brilliant book Meatball Sundae.

 

More Updates

What is a manifesto? 21 Synonyms for Manifesto

What is a manifesto? To find out the obvious thing to do is look up a dictionary definition. But manifesto is an umbrella term. Which

Ten of the Best YES Manifesto Examples

All of these manifesto examples are about one thing: change. But what sort of change do you want to make? There are two basic types

Ten of the Best NO Manifesto Examples

Manifestos are about change and there are two types of change. You’re either saying ‘Yes’ or ‘No’ to something. Today I share ten Manifesto examples