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Archive | April, 2015

Marketing Trend #13 - Consumers getting louder!

Marketing Trend – Consumers Louder

This is marketing trend #13 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Consumer to Consumers. Complaints hidden – not any more! In the Old Marketing, consumer complaints were easily hidden or ignored! After all, how much noise can one lone voice make? Even the plebian…

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Marketing Trend #11 - Consumers to Producers

Marketing Trend: Consumers Talk

This is marketing trend #11 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Blink Attention Consumers Talking to Producers Previously, organizations were able to distant themselves from their customers: Appalling phone service (tell me about it!), employing middle men to sell to us, ignoring email…

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Clayton Christensen - Measure Your LIfe

Clayton Christensen: Measure Your Life

The Book Clayton Christensen, James Allworth and Karen Dillon, How Will You Measure Your Life Book Reviews It’s kinda strange to be writing a Book Review about Book Reviews. And, in this case, it’s relevant. This book was originally published in 2012. And, back then I was excited that Harvard Professor Clayton Christensen, creator of…

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Marketing Trend #10 - Blink Attention

Marketing Trend: Blink Attention

This is marketing trend #10 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Authentic Stories Blink Attention One of the powerful elements of Old Marketing was the relatively few competing messages. You could buy up a few slots on your favourite TV channel and lots…

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Marketing Trend #9 - Authentic Stories

Marketing Trend – Authentic Stories

This is marketing trend #9 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Infinite Channels. Authentic Stories In the marketing days of old, businesses were easily able to tell us what they wanted us to hear using relatively few publication and broadcast sources. Generally, we…

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Mark Molony - Mighty Mindfulness

Mark Molony – Mighty Mindfulness

In Episode 71 of the Ideas Architect Podcast we talk with Mark Molony about mindfulness and it’s usefulness to help you lead the way in life and at work. Mark Molony Mark Molony has worked with thousands of people from many different walks of life to help them learn and deal with life and work.…

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Marketing Trend #8 - Infinite Channels

Marketing Trend: Infinite Channels

This is marketing trend #8 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Hits to Niches. Infinite Channels In the Old Marketing it was relatively easy to get noticed. You simply bought up lots of mass media advertising – eyeballs – and people noticed. Hopefully,…

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