This is marketing trend #11 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Blink Attention
Consumers Talking to Producers
Previously, organizations were able to distant themselves from their customers: Appalling phone service (tell me about it!), employing middle men to sell to us, ignoring email and interupting us with their advertising. Basically, they called the shots.
The Old Marketing enabled the producer to isolate from their consumers.
The New Marketing consumer wants to talk to producers. They want to be heard now. They want you to listen or they’re going elsewhere.
Getting responses from customers is good news – they’ll tell you exactly what they want. They’ll let you sell to them directly; they’ll let you market to them directly; and they’ll help you create your next product.
If this sounds like a different world order, it is. Can you see why you can’t just add a sundae to your meatballs? Marketing used to be a one-way monologue; it’s now a conversation.
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