Why You Need a Content Marketing Business Model
Some of the typical questions I’m asked about Content Marketing include: • Should I have a blog? • How often should I produce content? • Should I write, produce video or a podcast? • Can I charge for my content? The consistent answer to all of these questions is: It depends. It depends on your Content […]
The Four Levels of Content Marketing
Content Marketing can be a little fuzzy if you don’t have a bigger picture about the different levels at which you can operate at. Here we share four levels of Content Marketing for you to consider where you fit best… One – Create and share your content Content Marketing starts with you having something to […]
Do you have a Business Model Blindspot?
I went to see a movie tonight in Newcastle at Tower Cinema. The movie was Robert Redford’s The Company You Keep (on Wikipedia). It stars Redford and host of other well known actors. It’s about identity past and present. It’s about secrets. And it’s about possibilities. It’s suspenseful and one key character pursues the other. […]
How to Attract Your Ideal Customers
How’s business? Do you have enough clients? And, are they your ideal clients? Previously, we might have advertised to sell our services and attract clients. Today, with the rise of the internet, how we buy things has changed. Mostly, we ignore advertisements. We know they’re biased. Instead, we seek out information from experts willing to share their […]
How to Become the Apple of Your Industry
This slideshow is derived from the Book Rapper version of John Edson’s fabulous book: Design Like Apple – Seven Principles for Creating Insanely Great Products Services and Experiences. Your challenge is to take these principles and become the Apple of your industry. How to Become the Apple of Your Industry from Geoff McDonald
Are you Focussing on the Wrong Thing?
A Fitness Trap I’ve just come back from the gym. I’m a gym-junkie. I go 4-5 times a week. And, typically, when I talk to people at the gym or about the gym a familiar question gets asked: Are you trying to lose weight or put on weight? I find this an odd question. I’m not really […]
Book Review: The Impact Equation
The Book Chris Brogan and Julien Smith The Impact Equation: Are you making things happen or just making noise? Portfolio, Penguin; London 2012. The Big Idea Having a big idea is not enough. It needs to create impact. And, to do this you need a combination of the following ingredients: C x (R+E+A+T+E). In other words […]
The Key to Brand Success
After a rough start, my day got better. And, then… crash, bang, dddddiiiiiii, booooommp… I finished the night sleeping in a bathroom! Earlier I spoke about my bad day and the three simple things to do to create a great brand. Now, to add a powerful extra chunk… When I book a flight I expect to fly. When […]
Three Simple Things to do to Create a Great Brand
Warning: Rant ahead! I’m sitting at the airport writing this. It’s not even 9am and already my day has started badly. Last night I had problems with the web check-in for my flight. This meant waking a little earlier to get to the airport and score my seat. So I did… I booked a taxi through their […]
Gary Vaynerchuk on Content Marketing
Here’s a short sharp video from Gary Vaynerchuk on Content Marketing… A couple of key points to reinforce: Marketing is changing. Content is King. Content is a commodity. Quality matters. Solve your customers’ problems. Whilst, this is a high-quality production that rivals mass media TV, when we say ‘quality content’, we’re not talking about production […]