Here’s a short sharp video from Gary V on Content Marketing…
A couple of key points to reinforce:
- Marketing is changing.
- Content is King.
- Content is a commodity.
- Quality matters.
- Solve your customers’ problems.
Whilst, this is a high quality production that rivals mass media TV, when we say ‘quality content’, we’re not talking about production quality. Your production only needs to be ‘good enough’ and that means we can hear it and see your video clearly. ‘Quality Content’ is measured by how well you solve your customers’ problems.