Your Content Marketing Questions Answered
Do you ever wonder that you’re not doing the thing you should be doing? Or that thing you’ve been working on is not the real goal, just the starting point? I’ve been getting those messages around Book Rapper lately. A lot more people are asking me ‘How Do I Book Rapper?’ and ‘How can I […]
How to Attract Willing Followers – Slideshow
This slideshow is derived from the Book Rapper version of James Kouzes and Barry Posner’s best selling book: The Leadership Challenge. This is the 5th Edition and 25th Anniversary edition of this super successful leadership book. It’s been translated into 20 languages and sold more than two million copies. The leadership challenge is to make extraordinary […]
How Content Marketing Works
Previously, we defined ‘What is Content Marketing?‘ Now, let’s see how it all works with an example. Google Search Recently, my voice recorder started to rattle. And, it eventually stopped working. This meant I had to buy another one. Where do I start? Naturally, I went to Google and searched for ‘Voice recorders’. As I typed it […]
What is Content Marketing?
It seems that everyone is talking about content and content marketing. Here’s my take on what these terms mean and how you can use them to leverage your business. What is Content? Let’s start with defining content… Content is the words and images that you’re reading right now. In books, it’s the action between the […]
The Ultimate Content Marketing Case Study
Ellen Visits Australia US TV personality Ellen DeGeneres has just completed her whirlwind tour of Australia. Whilst no one is confirming how much she was paid, tourism groups who sponsored the trip are claiming big benefits. Source: Robert Upe, The Age “The Ellen DeGeneres show has a global audience of more than 16 million people […]
How to Make $28.7 Million
How would you like to be 17 years old and have just sold your first app to one of the world’s tech giants for $28.7 million dollars? Source: Ben Grubb: The Age Summly and Making Apps It’s the stuff of dreams for most of us. And, it’s a reality for London resident Nick D’Aloisio. 17year […]
The Secret to Apple’s Success – Five Books
Apple has been the world’s most admired company over the past few years. They’ve been rated #1 for finance, customer service, innovation and design. As one might expect, this has prompted lots of media attention and a few books dissecting the keys to their success. Here we share five books we like showcasing the secrets to Apple’s […]
Feeding Your Binge Customers
It was announced today that Australian television broadcaster SBS was to launch a new channel: SBS2. The channel is directly aimed at the 16-39 year-old audience. Football It will include coverage of the local A-League soccer (football) plus provide a “dramatic departure from traditional television scheduling.” News One part of this is to schedule a 15-minute […]
Leaderslip Slideshow
The End of Leadership The End of Leadership. Now, that’s a big call. If I had said it, nobody would have listened – it would merely sound like clickbait crying for attention. But when someone like Barbara Kellerman says those words, it holds a different level of significance. Kellerman is a widely regard leadership expert […]