Apple has been the world’s most admired company over the past few years. They’ve been rated #1 for finance, customer service, innovation and design. As one might expect, this has prompted lots of media attention and a few books dissecting the keys to their success. Here we share five books we like showcasing the secrets to Apple’s spectacular success story.
How America’s Most Admired – And Secretive – Company Really Works
An inside look at the leadership and innovation practices used by Apple. Based on numerous insider interviews it’s authored by the Senior Editor at Large for Fortune.
[easyazon-link asin=”145551215X” locale=”us”]Buy Inside Apple on Amazon[/easyazon-link]
The Obsession That Drives Apple’s Success
Simplicity was Steve Job’s religion and the key to Apple’s success. As ad agency creative director, this author played a key role in Apple’s resurgence. And in this book he provides the simple, minimal, iconic inside story.
[easyazon-link asin=”1591844835″ locale=”us”]Buy Insanely Simple on Amazon[/easyazon-link]
The Apple Experience
Apple’s success is driven by their unbeatable customer experience. And, this book showcases the principles and practices behind this total commitment. The author also wrote a book we previously RAPPED – The Presentation Secrets of Steve Jobs
[easyazon-link asin=”0071793208″ locale=”us”]Buy The Apple Experience on Amazon[/easyazon-link]
Design Like Apple
Would like you to become the Apple of your industry? This book looks at the role of design in Apple’s striking success story – and suggests how you can implement this in your business. It’s authored by a designer who has consulted to Apple. Also, beautifully designed – as if it was a book designed by Apple.
[easyazon-link asin=”1118290313″ locale=”us”]Buy Design Like Apple on Amazon[/easyazon-link]
A deep, engaging and warts-and-all exploration of the life of Apple founder Steve Jobs. This is perhaps the definitive biography and one of the most popular books of the past few years.
[easyazon-link asin=”1451648537″ locale=”us”]Buy Steve Jobs on Amazon[/easyazon-link]
Which book should we RAP next? Add your selection in the comments below.